Mumbai: Yes Madam, a home salon and wellness platform, has unveiled a new digital campaign film featuring actor Rajpal Yadav and social media influencer and former Bigg Boss contestant Tanya Mittal. The campaign marks the brand’s first collaboration with Rajpal Yadav and aims to highlight the reliability and convenience of Yes Madam’s at-home services through a humorous narrative.
Produced in association with Footloose Films, the campaign revisits Yadav’s iconic Chota Don character from the 2007 film Partner, blending nostalgia with comedy to engage audiences. With this initiative, Yes Madam also becomes the first brand to collaborate with Rajpal Yadav following recent conversations around extending more opportunities to the veteran comic actor.
The campaign film opens with Tanya Mittal surrounded by goons and calling out for help, before Rajpal Yadav appears in his Chota Don avatar to rescue her, engaging in a comic fight sequence while Mittal cheers him on. The dramatic scene then shifts to Mittal comfortably enjoying a Yes Madam service at home, insisting the incident really happened, as images of Chota Don appear around her house. The film ends with a voiceover by Rajpal Yadav suggesting that while the incident may or may not have happened, the quality and trust associated with Yes Madam’s services are always guaranteed.
Reflecting on the campaign, Mayank Arya, Co-Founder and CEO, Yes Madam, said, “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration. Through this film, we wanted to create a compelling narrative while also reinforcing the trust and reliability that customers associate with Yes Madam’s services.”
Sharing her insights, Akanksha Vishnoi, Co-Founder, Yes Madam, added, “Consumers today engage deeply with content that blends entertainment with relatability. With this campaign, we wanted to revisit a nostalgic moment while subtly reinforcing the convenience and reliability of at-home services. Rajpal Yadav’s Chota Don is an iconic character that instantly evokes nostalgia and humour, making it the perfect fit for this campaign. Tanya Mittal’s presence added a vibrant energy and helped us bring the vision of the campaign to life.”
The campaign is being rolled out as a digital-first initiative across social media and video platforms, aimed at strengthening the brand’s connect with younger audiences while reinforcing its promise of trusted, quality home salon services.
