Context Aware Encoding utilizes machine learning to deliver exceptional viewer experience and reduce bandwidth and storage costs by up to 50 percent for Brightcove customers
Mumbai: Brightcove announced today that Young Hollywood has implemented its Context Aware Encoding, enabling the company to deliver an exceptional end-user experience to its audience while making more efficient use of bandwidth and saving on storage and video operations.
During the company’s first few weeks of use, Young Hollywood, saw a 20 percent savings in storage and a 17 percent savings in bandwidth, while its OTT channel, Young Hollywood TV, realized a 23 percent savings in storage and a 35 percent saving in bandwidth.
As one of the leading producers and distributors of celebrity-driven digital media, Young Hollywood has solidified itself as the go-to entertainment source among millennial and Generation Z audiences. Since Young Hollywood’s debut in 2007, its entire digital video ecosystem has been supported by Brightcove technology. With its massive distribution network and extensive viewership, delivering top-quality content in the most efficient way possible is Young Hollywood’s top priority. The company enabled Context Aware Encoding to accelerate internal cost savings while improving playback quality.
“Based on historical viewing patterns of content across Young Hollywood and Young Hollywood TV, these innovations at the platform level are allowing us to forecast a much more efficient use of bandwidth that won’t compromise the end user viewing experience,” R.J. Williams, CEO, Young Hollywood, said. “Brightcove is a trusted partner that continuously helps us to distribute our content to our audiences across the globe in a cost effective manner without compromising on experience. We are excited about the new technologies coming out of Brightcove, and are thrilled we are in the position to be among the first to implement them and see real results.”
“It is exciting to see customers benefit from Context Aware Encoding and seeing results so quickly. It validates one of the fundamental objectives we articulated in our Media Manifesto – Context Aware Encoding helps reduce the operational costs of running a video business,” Anil Jain, executive vice president and general manager, Media Business Unit, Brightcove, said. “We’re proud of this patent pending technology that helps deliver a high quality video experience while reducing bandwidth and storage costs.”
Greg Armshaw, Head of Media, Asia, Brightcove said, “It is not often that you see a new product that increases the end customer experience and significantly saves operational costs. We are especially excited to bring CAE to mobile centric Asia and India market where the end consumers are sensitive to data costs.”
Context Aware Encoding is a patent-pending technology that uses machine learning to optimize encoding settings on a per-video and delivery context basis. The technology is proven to reduce storage and bandwidth costs associated with video delivery without compromising visual quality. The results above are specific to Young Hollywood, however customers can see up to 50 percent savings on storage and bandwidth costs using Context Aware Encoding, which is now available to all Brightcove customers.
