ITC’s Savlon Swasth India Mission creatively promotes hand hygiene through engaging campaigns. Emphasizing the importance of hand hygiene is vital for staying germ-free. Their approach is not only effective but also leaves a lasting impression on compliance.
On Global Hand Hygiene Day, Savlon Swasth India Mission, in collaboration with Ogilvy India, highlighted the importance of hand cleanliness by showcasing the numerous interactions and germ transfers that occur throughout the day.
The changing hand identity, like hands washed with handwash, reflects everyday life, urging handwashing as a habit. The humor in delivering this Public Interest message makes it endearing and prompts immediate action.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, said, “Savlon Swasth India Mission is one of our longest running initiatives and also one of the largest school programmes on hand hygiene. The endeavour since its inception has been to induce a behavioural change towards hand hygiene and explore disruptive and innovative ways to engage, educate, and empower everybody to adopt the habit of washing hands with soap or handwash. The film marking the Global Hand Hygiene Day is a humourous conversation reiterating the message of hand hygiene and re-emphasising our commitment to education and adoption of Handwashing!”
Kainaz Karmakar & Harshad Rajadhyaksha, CCOs, Ogilvy India, add, “Over the years, we have created meaningful and powerful messaging for Savlon Swasth India Mission. As part of this broader task, the film is a disruptive and memorable way to make people aware of this insightful truth, and hopefully impact positive handwashing behaviour.”
Watch the Film Here:
