Mumbai: Youva, the youth-focused stationery brand from Navneet Education, has launched its latest campaign, #AClassApart, to promote Stellar, its range of premium notebooks. The campaign celebrates the spirit of individuality and excellence, encouraging students to break away from conventional paths and redefine success on their own terms.
Youva Stellar isn’t just a notebook—it’s a statement. Rooted in the belief that leaders don’t follow the usual, they set new benchmarks, the #AClassApart campaign reflects Youva’s vision of inspiring students to think differently, perform better, and stand out.
Through #AClassApart, Youva has positioned Stellar as more than just a notebook with superior writing quality—it’s a symbol of creativity, ambition, and bold thinking.
Abhijit Sanyal, Chief Strategy Officer, Navneet Education, shared, “Youva Stellar is designed to inspire students to think differently, outperform, and lead. With #AClassApart, we are celebrating those who dare to lead, not follow, and helping them shine brighter with Stellar. I want to thank Ants Digital and Antastic Studios for bringing this campaign to life.”
Sanjay Arora, CEO, Ants Digital, commented on the campaign’s execution, “It was an honour to bring alive the vision of #AClassApart with a powerful digital campaign and an ad film. I want to thank the team at Navneet Education for trusting us with this project, and we look forward to doing more such incredible work.”
At the core of the campaign is a thoughtfully crafted ad film that captures the essence of #AClassApart. Set in a classroom, the film features students sharing their future aspirations with their teacher. While most students express ambitions of becoming doctors or IT professionals, one student, Yash, delivers an unexpected response:
“Sir, I will open a café. Otherwise, sare doctors aur engineers chill kaha karenge?”
The class bursts into laughter and admiration, celebrating Yash’s refreshing perspective and individuality. The film ends with the tagline: “Follow your heart. Stellar #AClassApart.”
The #AClassApart campaign will be activated across digital platforms, social media, and on-ground activations, engaging students through:
Contests that encourage students to share their unique dreams
Interactive content that celebrates individuality
Influencer collaborations that amplify the campaign’s message
With Youva Stellar, Navneet Education continues to set benchmarks in the stationery segment, offering students a notebook that’s not just a tool, but a partner in their journey to excellence.
