Youva, from the House of Navneet, embraces the new academic year with a fresh stationery collection accompanied by the #BackToSchool campaign.
With the beginning of the new academic year, students experience a mix of emotions as they prepare to return to school. To motivate students, Youva has launched a campaign titled “Nayi Class, Nayi Stationery.”
The company has collaborated with ANTS Digital, a digital marketing agency, and Antastic Studios, a production house, to create this film that resonates with students.
The campaign aims to portray the essence of a child’s emotions when they receive a fresh set of stationery to start a new academic year. Transitioning to a new grade brings excitement and a hint of nervousness as students look forward to meeting new teachers, making new friends, and discovering new classrooms. The campaign conveys the message that with “Nayi Class, Nayi Stationery,” students are fully prepared to embrace the challenges and opportunities that come their way.
Abhijit Sanyal, Chief Strategy Officer and spokesperson of Youva shared his perspective on the campaign, stating, “Our goal is to instil enthusiasm in students as they return to school through our captivating campaign titled “Nayi Class, Nayi Stationery.” In collaboration with ANTS Digital, we have crafted a compelling film. The introduction of our brand-new product range, along with the BTS campaign, aims to revive the connection with students. In this film, we wanted to show the joy we, as children, felt when we received new stationery at the beginning of a new academic year.
Speaking about the launch of the brand film, Sanjay Arora, CEO of Ants Digital, commented, “This film captures the emotions that all children feel when a new academic year is about to start, and especially when they are surprised with new stationery every year. The #BackToSchool film is a perfect way to exhibit this emotion. Youva has trusted us to create this film again, and this time we have got on board a very young and talented team of Antastic Studios to create this piece of work for our client.”
Watch the film here:
Feedback: [email protected]
