MUMBAI: Yummy Bee, a café chain specializing in sugar-free, maida/gluten-free, and health-conscious products, has launched a creative new campaign titled ‘Dracula Has a Sweet Tooth’. Timed around Halloween, the social media campaign takes a humorous approach to showcase the brand’s signature “clean indulgence” philosophy while connecting with younger audiences through a pop-culture twist.
The short film opens on a man nervously walking down a dimly lit street, joking on the phone about the possibility of meeting Dracula. Moments later, the vampire appears—only to reveal that his craving is not for blood but for something sweet. When the man suggests a safer way to satisfy his midnight hunger, the story cuts to both characters seated inside a Yummy Bee café, where Dracula discovers desserts that are sugar-free, maida/gluten-free, and preservative-free. The film concludes with the tagline: “Get your Midnight Cravings satisfied at Yummy Bee—completely guilt free.”
Blending humour with a clean-label message, the campaign reflects Yummy Bee’s effort to engage consumers in a lighthearted yet relevant way. By reimagining Halloween through the lens of health and taste, the social media campaign reinforces the brand’s growing identity as a modern café that bridges indulgence and wellness.
Sandeep Jangala, founder Yummy Bee said, “We wanted to create something fun and relatable that also speaks to our core philosophy. The idea that even Dracula can find satisfaction in clean desserts captures exactly what Yummy Bee stands for—great taste without compromise.”
The ‘Dracula Has a Sweet Tooth’ social media campaign forms part of Yummy Bee’s Midnight Cravings activation and is currently live across Instagram and YouTube Shorts. The brand operates multiple outlets across Hyderabad—including Jubilee Hills, Kondapur, Kokapet, Khajaguda, Kukatpally —and is available online via www.yummybee.in, Swiggy, and Zomato.
Yummy Bee added that since its inception, has redefined what indulgence can mean for health-conscious consumers. With Hyderabad as its base and new locations planned across Bengaluru and Mumbai, the brand continues to demonstrate that clean, transparent, and flavorful food can scale successfully in the Indian market. Each new initiative—from product innovation to creative storytelling—aims to reinforce Yummy Bee’s belief that the future of dessert lies in balance, not compromise.
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