Mumbai: Yupp Video Services (YVS), the B2B technology arm of YuppTV and a global leader in white-label OTT platforms and streaming solutions, has announced a strategic partnership with Get After It Media (GAIM), home to The Heartland Network, Retro TV, The Family Channel, The Action Channel, and Rev’n. The collaboration will deliver Heartland+, a next-generation OTT application that extends GAIM’s flagship on-air network, Heartland, into the digital space with advanced ad stack features and innovative content verticals.
Heartland+ will leverage the latest streaming technology to offer a mix of ad-supported and subscription-based content. The platform will feature Heartland’s core country music programming alongside family-friendly shows and action-driven entertainment, catering to diverse viewer preferences. YVS’s expertise in building scalable, data-driven OTT platforms will ensure seamless streaming across connected TVs, mobile devices, and web.
Set for rollout in Q2 2026, Heartland+ will provide users premium access to Heartland’s music library and curated shows, while advertisers gain access to advanced, data-driven ad units for precise targeting. The platform is designed to enhance audience engagement and unlock new revenue opportunities for GAIM’s digital ecosystem.
Uday Reddy, Founder & CEO, Yupp Video Services, said, “Our partnership with GAIM to launch Heartland+ blends our decade-long OTT expertise with their authentic country music heritage and family values. This app will deliver advertisers enhanced targeting precision through advanced data analytics, while providing viewers with seamless, multi-device access.”
Joel Wertman, Co-President and CEO, Get After It Media, added, “We look to partners such as YVS to help us enable data-driven audience solutions for advertisers looking to reach their customers with maximum efficiency and targeting capabilities at scale. The future of our business is highly dependent on our ability to bring innovative and data-driven audience solutions to our customers.”
