Mumbai: Story TV, a micro drama platform, has announced the appointment of Indian cricketer Yuzvendra Chahal as its Chief Story Officer.
In this role, Chahal will work closely with the Story TV team to bring his perspective as a celebrated sportsperson and a public figure to develop new stories, ideas and concepts spanning a wide range of genres.
The move marks a unique crossover between sports and digital entertainment, with Chahal expected to contribute creatively to Story TV’s expanding slate of short-form narrative content. Known for his on-field charisma and strong connect with fans off the field, his association is aimed at bringing fresh storytelling energy to the platform.
Story TV will be sharing further details of this appointment shortly and how this would be changing the ecosystem of the story telling in this format.
With a library spanning 600+ microdramas, Story TV’s catalogue features a wide range of shows across genres including romance, love, sports, thriller and more, catering to the fast-growing audience for bite-sized, mobile-first entertainment.
Chahal’s appointment signals Story TV’s continued push to blend mainstream celebrity appeal with innovative storytelling formats, as microdramas gain traction among younger, digital-native viewers.
