Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’), has further strengthened its core leadership team with the appointment of Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, effective 3rd February 2026.
In his new role, Mehrotra will be responsible for maximising the Company’s advertisement revenue generation by leveraging the growing convergence between its linear and digital businesses. He will be based at the Company’s headquarters in Mumbai and will report to Punit Goenka, Chief Executive Officer, Zee Entertainment Enterprises Ltd.
Laxmi Shetty will continue to lead the advertisement revenue vertical as Head – Advertisement Revenue, Broadcast & Digital, with a focused mandate to further boost advertisement revenue under Mehrotra’s guidance.
As part of its long-term growth ambitions, ‘Z’ continues to invest in strengthening its monetisation potential across platforms. With the entertainment ecosystem evolving rapidly and consumption patterns increasingly blurring across mediums, the Company is sharpening synergies between its linear and digital segments to drive enhanced revenue outcomes.
With over 31 years of industry experience, Mehrotra brings deep expertise in large-scale P&L management, multi-portfolio monetisation, and enterprise growth across complex consumer-facing businesses. In his role, he will lead strategy, innovation, planning, and execution to scale advertisement revenue while delivering meaningful value to advertisers across platforms.
Speaking on the appointment, Punit Goenka, CEO, Zee Entertainment Enterprises Ltd., said, “The evolving entertainment landscape demands sharper monetisation strategies that are outcome-driven and platform agnostic. As we sharpen our revenue generation capabilities to build sustained growth for the future, we are also taking strategic steps to enhance our bench strength with experienced leaders. I am glad to welcome Sandeep, whose deep understanding of the advertiser ecosystem and expertise to build integrated monetisation frameworks across linear and digital segments, will play a pivotal role in driving sustainable and diversified growth for the Company. I look forward to working with Sandeep and team closely, to build a stronger and converged revenue generation model in line with our long-term ambitions.”
Commenting on his appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd., said, “I am pleased to join ‘Z’ at this pertinent juncture, as the Company builds a robust monetization engine for the future. The long-term aspirations of the Company present a unique opportunity to drive higher engagement with advertisers and deliver meaningful value. ‘Z’ has a robust presence across the linear and digital segments, and I look forward to leveraging these strengths to shape a furthermore integrated and scalable advertisement revenue ecosystem for the future.”
Prior to joining ‘Z’, Mehrotra was associated with Culver Max Entertainment Pvt. Ltd. (formerly Sony Pictures Networks India) as Head of Advertisement Sales – Network Channels. Over the course of his career, he has been instrumental in transforming traditional sales models into client-centric, outcome-driven commercial engines, delivering sustained revenue growth, efficiency, and profitability.
