Mumbai: Zee Entertainment Enterprises Limited (ZEEL) becomes the first major broadcaster in the country to announce MRP of all its channels under the new regime as per Regulation dated 3rd March 2017.
ZEEL uploaded details of A-la-carte MRP of its channels on the website on Friday 31st August 2018. Besides declaring A-la-carte prices, ZEEL has also announced MRP of various bouquets, which comprises its leading channels.
The A-la-carte of all SD & HD channels are under Rs. 19 per month. The MRP of the basic bouquet for the Hindi Speaking Market (HSM) starts at Rs. 45 per month for a suite of 23 channels. This includes channels like Zee TV, &TV, Zee Cinema, &Pictures, Zee News, Zee Anmol, Big Ganga and many more.
ZEEL has declared multiple bouquets available to consumers across the country at different price points. Premium English channels like Zee Café and &flix are available in a different bouquet. Each bouquet constitutes a mix of channels of different genres including General Entertainment, Movies, News, Infotainment and Music.
Zee group of channels constitute the largest entertainment network of the country, with the highest viewership share including all genres (Source: BARC viewership data, week 22 to week 34). Zee channels are ranked number 1 / number 2 across languages including Marathi, Bangla, Odia, Telugu and Kannada, and in other genres like Hindi Movies and Marathi Movies.
The 60-day deadline was given on July 3, 2018, by the Telecom Regulatory Authority of India (TRAI) to broadcasters for publication of Reference Interconnect Offer, declaration of MRP and nature of channels, in connection with its new tariff order. The deadline came to an end on August 31, 2018, but the other broadcasters are yet to comply with the order citing the pending hearing of the case in Supreme Court that is due for hearing on 5th September.
