ZEE Biskope is set to launch a Content Marketing initiative that makes viewers experience the premise of its Valentine’s Day special World TV Premiere – Balam Ji Love You, even before watching it. Launching on 7 Feb with the commencement of Valentine’s week, this drive not only gives a unique Kushti gaming experience to viewers but also an opportunity to have a one-to-one online meet & greet with their favorite Bhojpuri heroine.
Khesari Lal Yadav & Kajal Raghwani starrer blockbuster Balam Ji Love You is all set to make Valentine’s Day extra special. Just like Khesari fights the negative lead Tribhuwan in a Kushti Dangal to win over his lady love Kajal, viewers can fight a Kushti match as their Love Dangal to win the opportunity to meet their favorite heroine.
The top 5 scorers get a chance to meet their favorite Bhojpuri heroine on a one-on-one online meet and greet session. The next 10 best scorers will also receive a special edition gift hamper from ZEE Biskope. Adding icing on the cake, the winners will be announced during the World Television Premiere of ‘Balam Ji Love You’ on 14th February between 6 – 9 pm. Just when you think it’s over, there’s more. The top 5 winners will also be featured on ZEE Biskope where they share their once-in-a-lifetime experience of meeting their favorite heroine on 20th February between 3 – 6 pm.
Talking about the new initiative, Samrat Ghosh, Chief Cluster Officer – East, ZEE Entertainment Enterprises Ltd said, “Riding on the pedestal of consumer-centricity, ZEE Biskope has always catered novelty to Bhojiwood. Adding a content marketing drive like Love Dangal to our VDay premiere broadens horizons and offers viewers a holistic movie experience even beyond the TV screens. Such topical & thematic consumer initiatives build deeper engagement and purposeful association for brands. This premise of curation extends to our esteemed partners as well who can leverage value from such innovation-driven initiatives.”
Sharing his thoughts about the same, Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL said, “ZEE Biskope has been focused on exploring viewers’ movie affinity beyond mere viewership and facilitating up-close involvement and ‘apnapan’ of the consumers with the brand offerings. Our audience is high energy and innovation-seeking audience. Content innovation catches their attention and ZEE Biskope has been at the forefront of it. After the grand success of last year’s VDay initiative Labhlitis Messiah, this year will see the tech integration go way notches higher, creating a fun yet thrilling experience. ZEE Biskope remains true to its commitment on extending category first entertainment offerings that would be fresh, consumer-focused, and a differentiator.”
