Zee Café has announced the third season of its culinary IP Chef Vs Fridge, which features a mix of contestants right from home chefs to food influencers.
In this new season, the winner will be rewarded with an opportunity to host their own cooking show on the channel. Chef Ajay Chopra and Chef Shipra Khanna return as anchor and judge for the show.
Sharing her views on Chef vs Fridge, Sonal Shah, National Sales Head Niche Cluster, said, “Zee Café is committed to bringing formats that provide entertainment to the consumers through its unique value proposition. The last season of Chef vs Fridge received immense engagement from the viewers and delivered value to our partners. At ZEE, we remain committed to offering concepts that delight our partners and enable them to reach audiences in a unique manner. The fact that we have renewed our association with all our partners from the previous season, in addition to drawing in a new set of sponsors for the third season of the show, speaks volumes about our unique content formats helping brands build a better connect with audiences. We are confident that this season is going to excite and entertain the viewers and deliver maximum value to our partners.”
Sharing his excitement for the new show, Rishi Parekh, Chief Channel Officer – English Channels, ZEE Entertainment Enterprises Ltd. shared, “Zee Café has always focused on providing valuable and engaging content to the viewers and we are immensely grateful that the audiences are enjoying the originals we have released in the last few years. After the success of both seasons 1 and 2 of Chef vs Fridge, we knew we had to bring a season 3 with more twists and turns for our audiences! We ensure you a gastronomic ride throughout the season with our chefs and judges.”
Talking about the partnership, Mayank Shah, Senior category head from Parle Products, “From the inception, we at Parle Products have been prioritizing taste, quality and innovation while catering to various taste buds in the country. This has led to the consumers enjoying our premium Parle Platina Hide & Seek Range and making it a part of their everyday lives. Zee Café’s show Chef vs Fridge is perfectly aligned with our vision of bringing premium quality to the Indian audiences by enabling amazing cooks from across the country to come under one roof and share their skills, tips, and art with the larger audience. We are enthralled to be a partner with Chef vs Fridge for the third time and we are sure the show is going to be a hit amongst the audiences.”
Sharing their views on the collaboration, Dinesh Garg – Executive Vice President – Sales & Marketing from TTK Prestige, said, “We have garnered a lot of value through our partnership with Chef vs Fridge in the last season and we are excited for the launch of the new season. We are sure the strategic partnership will lead ahead in the right direction and the show will garner immense love and support from the viewers.”
Speaking about Pril’s association with Chef Vs Fridge, Jyothy Ramachandran from Jyothy Labs, said, “Chef vs Fridge is a show that has been loved by audience. After fruitful association in the last season, we are keen to associate with it again. We are eagerly looking forward to an exciting and engaging new season of Chef Vs Fridge”.
Talking about their partnership with Chef Vs Fridge Season 3, Sandeep Ghosh, Business Head, DS Spiceco said, “Spices are the soul of the Indian cuisine. We as a brand want to own the consumers’ kitchen with our range of spices. In line with our new positioning ‘Kyunki Khana sirf Khana Nahi Hota’ this show, Chef vs Fridge too understands the cultural nuances and emotional connect associated with food very well and our association ensures that the flavour game is top notch in this culinary competition. Chef Vs Fridge adds the perfect tadka of entertainment to the lives of the audiences and we are happy to continue our association with this show as it will receive all the love and support for the audiences.”
The show will start airing on Sunday, 26th February 2023 at 8pm on Zee Café and will also be aired across other ZEE channels Zee Zest SD + HD, Zee TV SD + HD, Zee Marathi SD + HD, Zee Punjabi, Big Ganga and Zee5.
