ZEE’s Mother’s Day film urges moms to consider themselves, pause amidst duties, reflect on dreams, and cherish simple joys to find happiness, highlighting how moms often neglect their own identity. This year, ZEE encourages mothers to prioritize self-care, reclaim moments of self-discovery, and embrace individuality amid the chaos of motherhood in a tribute to their giving nature worldwide.
ZEE’s content design focuses on understanding viewers and telling stories that resonate with them. As society redefines the role of mothers, ZEE portrays them shifting from traditional nurturers to self-aware individuals making choices and sharing opinions. Notable examples include Bhawani, Tulasi, and Vasundhara from various ZEE shows.
ZEE dominates the digital space with 191 million followers and subscribers, generating 18.4 million organic interactions and 3.5 billion video views monthly. This secures a 38% social media share of voice, establishing ZEE as the top broadcaster online.
Ashish Sehgal, Chief Growth Officer – Advertisement Revenue, ZEE said, “Television is undoubtedly the most trusted medium for viewers and brands. Advertisers have an opportunity to not only leverage the reach and deep regional strength of ZEE but also engage meaningfully through our social and digital assets, where we have built a strong community of followers. This community can spark meaningful conversations with inspiring characters and stories that align perfectly with the brand’s ethos, helping strengthen the brand’s connection and driving desired brand actions.”
Kartik Mahadev, CMO & Head of OptimiZEE said, “The emerging GEC viewer is changing at a rapid pace and so are their content expectations. There is a distinct shift from ‘Duty’ to ‘Desire’ where women are beginning to make choices based on what they ‘WANT’. Our content innovation is driven by many such emerging consumer themes. Through authentic storytelling that is rooted in empathy, our characters address important societal needs, resonating with viewers on a deeper level. Our narratives provide the perfect context for brands to engage with their target audience, fostering meaningful dialogue and connection. One such example is our focus on ‘self-care,’ where we emphasize that it’s not a luxury but a necessity for mothers to at least occasionally prioritize themselves. Our campaign #MaaKaVote showcases many such moments from our shows that will enable brands to build emotional resonance, join the conversation and engage with their target audiences.”
ZEE invites brands to partner with its vibrant community and engaging characters to leverage the power of storytelling for authentic audience connections.
Check out the film at https://www.linkedin.com/feed/update/urn:li:ugcPost:7194558929048080384/
