Mumbai: ZEE with a reach of 854 million viewers across 208 million households, has unveiled its refreshed brand identity and campaign — Aapka Apna ZEE. Anchored in the sentiment of togetherness, the campaign celebrates shared human emotions, everyday connections, and community resilience, through a powerful multilingual storytelling initiative.
“Saath aane se baat banti hai”— this simple yet impactful thought forms the emotional core of the campaign, highlighting the collective strength, joy, and support that emerges when people come together.
The initiative spans seven language markets through compelling brand films tailored to their local cultures, rituals, and realities. Each film brings to life characters and narratives rooted in their regional context, yet tied together by a unifying thread of belonging. As the campaign states, “ZEE beautifully weaves India’s rich diversity into a single narrative, uniting audiences across cultures with stories and characters that resonate deeply and celebrate shared emotions.”
At the heart of the campaign lies the poignant story of an army officer called away just before his daughter’s wedding. In his absence, the entire mohalla steps in to ensure that the festivities go on with warmth and joy. When he returns on the wedding day, his wife’s gentle reassurance, “Itna bada parivaar hai, aaraam se ho gaya,” encapsulates the spirit of the campaign — a tribute to collective care and community.
In a heartwarming gesture, over twenty-five beloved characters from across ZEE’s popular shows have come together to support the narrative — not as celebrities, but as family. Characters like Devansh and Vasudha (Vasudha), Angoori Bhabi and Vibhuti Narayan Mishra (Bhabiji Ghar Par Hai), Shravani and Subbu (Shravani Subrahmanyam), and many more feature in moments that blur the lines between screen and life.
Kartik Mahadev, Chief Marketing Officer, ZEE Entertainment Enterprises Ltd., commented, “The campaign ‘Aapka Apna ZEE’, is a powerful multilingual brand film series that brings alive the essence of the many Indias that live in one country. It is a mirror to how India shows up for each other. Each of the seven films is deeply rooted in the cultural milieu of its region— capturing its rhythm, rituals, landscapes, and the authenticity of its people. From the rains becoming a character in Kerala, to a village in Telangana known for its legacy of army service, every story reflects the cultural richness and emotional truths of real India. This campaign is a reaffirmation of ZEE’s role as a trusted companion in the daily lives of millions. Saath Hai Toh Baat Hai is a sentiment that links to the heartbeat of millions of homes, where ZEE isn’t just watched, but welcomed every day.”
With Aapka Apna ZEE, the network positions itself not just as an entertainment provider, but as a daily emotional companion — deeply embedded in the lives, languages, and love of Indian families.
Zee TV/ &TV –
Zee Marathi –
Zee Kannada –
Zee Telugu –
Zee Keralam –
Zee Bangla –
Zee Tamil –
