Mumbai: Zee Media Corporation Limited (ZMCL) has made a decisive move into the world of gaming and esports with the launch of its first-ever competitive gaming event — the Zee Media Gaming Tournament: Arena of Champions.
This landmark initiative marks a major step in Zee Media’s digital evolution, blending the network’s media leadership with the high-energy momentum of India’s youth-driven gaming revolution. The move underscores Zee Media’s commitment to staying ahead of the curve in new-age audience engagement and content innovation.
Through this foray, Zee Media aims to build a bridge between entertainment, technology, and community, tapping into one of the country’s fastest-growing entertainment ecosystems. With gaming increasingly defining India’s digital culture, this initiative reinforces Zee Media’s strategy to connect deeply with Gen Z and millennial audiences — the driving force behind the nation’s online transformation.
At the center of the campaign is a ₹10 lakh prize pool tournament, designed to bring together India’s top gaming squads in a high-stakes competition. Partnering with Glazer Games as the execution partner and Thryl as the registration platform, Zee Media’s Arena of Champions promises a professional esports experience featuring structured gameplay, live commentary, streaming, and interactive fan engagement. Registrations open on 3rd November, kicking off an electrifying new chapter in Zee Media’s gaming journey.
Speaking about this strategic expansion, Priyadarshan Garg, Chief Business Officer, Indiadotcom Digital Private Limited (a Zee Media company), said, “Today’s youth are active participants in digital culture, shaping communities through gaming, streaming, and interactive engagement. Our entry into the esports space is a strategic step toward creating an ecosystem that connects with this new generation at a deeper, more experiential level. We aim to bring together the scale and credibility of Zee Media with the energy, excitement, and inclusivity of competitive gaming to redefine how entertainment, technology, and participation intersect. This initiative also opens fresh opportunities for brands, partners, and creators to engage with India’s rapidly growing gaming community in meaningful and measurable ways.”
Adding to this, Ashish Srivastava, Co-Founder & COO, Glazer Labs, said, “Thrilled to partner with Zee Media on their entry into gaming & esports! This is a huge step toward bringing esports to the mainstream and unlocking new possibilities for India’s gaming ecosystem.”
The Zee Media Gaming Tournament: Arena of Champions represents a defining milestone in the network’s evolution — from a traditional broadcaster to a multi-dimensional digital content powerhouse. By combining the trust and reach of mainstream media with the thrill of esports, Zee Media is setting new benchmarks in digital entertainment.
