Zee Media Corporation Limited (ZMCL) has announced that it has decided to re-register for the Television Audience Measurement System with the Broadcast Audience Research Council (BARC).
The move follows discussions with BARC, resulting in an agreement to share raw data on a timely basis, and reflects ZMCL’s commitment to transparency and a mutually beneficial partnership, informed a ZMCL statement.
Abhay Ojha, CEO, Zee Media Corporation , said, “We, at ZMCL, have always valued the integrity and transparency of data. Our decision to rejoin forces with BARC reflects our firm belief in BARC’s commitment towards robust data mechanisms and our anticipation of a productive partnership ahead. We remain committed to delivering trustworthy news and content to our viewers and advertisers.”
Zee Media Corporation Limited perceives this as a pivotal stride toward achieving greater transparency and data-driven decision-making within the media sector, the statement added. The development aligns with the Ministry of Information and Broadcasting’s recent approval of BARC’s proposal to share respondent-level data (RLD) on a four-week rolling basis with broadcasters.
ZMCL operates 16 news channels in seven languages, and claims to reach over 528 million viewers through its linear and digital properties.
