ZEE MELT’s 3rd edition will bring together some of the biggest names in marketing, media and digital innovation and creativity, over three days at NSCI, Mumbai. The Future Citizens session, scheduled from 31st May to 1st June, at ZEE MELT 2017 will highlight how digital isn’t the future; it is now. Future Citizens focuses on understanding the consumers of the digital planet – their interests, needs, wants and behaviors. How do future citizens connect, behave, consume and inhabit?
The speakers’ line-up for Future Citizens includes:
| Luca Boschin CEO, LogoGrab | Nick Lanzafame Director of Strategic Insights & Data Standards Buzzfeed |
| Neel Murty Product Lead, India – Apps and Display, Google | Samir Patil Founder CEO & Publisher, Scroll.in |
| Nick Burfitt MD – APAC, Kantar Media | Tom Burton Marketing Manager, K7 Media |
| Guneet Singh Head Marketing Solutions India & South East Asia, Google | Steve Wells Director, Fast Future Publishing |
| Gonzalo Fuentes Global CEO – Media & Digital, Kantar Insights | Hemant Mehta Managing Director, Media, Digital & Retail, Kantar IMRB & Chief Strategy Officer, Kantar South Asia |
| Special Session – Hemant Mehta + Sameer Pittalwalla (Hemant – Managing Director, Media, Digital & Retail, Kantar IMRB & Chief Strategy Officer, Kantar South Asia; Sameer – CEO, Culture Machine | Juhi Kalia Head of Creative Shop,Facebook India and Global Accounts APAC, Facebook |
| Vasuta Agarwal Vice President and GM – India, InMobi
|
Prabhvir Sahmey Head of Media Platforms, India, Google |
The sessions on Day 1 will highlight how data has limitless possibilities in revealing to us our preferences and patterns, our popular modes of interaction, peculiar patterns of living and bizarre innovations. It also highlights how the field of data has diversified over the years.
The sessions on Day 2 will try to decode Digital Content Marketing using information brought to us in the form of data and consumer feedback. Case Studies of brands that have combined digital strategy, creativity, new innovations and smart use of technology to effectively fulfill a brand’s marketing goals.
MELT 2017 will feature a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from across marketing and communication genres by industry experts, catering to all experience levels. The organizers are expecting more than 3000 creative and marketing professionals, who will together discuss, inspire and learn through sharing and interaction.
Commenting on the line up for Future Citizens, Rajesh Kejriwal, Founder and CEO, Kyoorius, said, “The Future Citizens sessions aim to provide an understanding of the importance of Data, Marketing, Digital Content, Strategy, Innovation and Technology. At these sessions the conventional thought process will be challenged, new ideas will emerge and everyone will leave with a head and a notebook full of exciting ideas.”
