Mumbai: Zee Music Company, a division of ZEEL, today announced the renewal of its licensing agreement with YouTube, and Meta (formerly known as Facebook). The deal will allow both platforms to continue offering music content from Zee Music Company’s catalogue of 11,000+ songs.
Zee Music Company’s music collection has garnered over 290 billion views across its YouTube channels with 130 million plus subscribers being a testament to its enduring popularity. As part of the deal, users can continue to use Zee Music Company’s entire catalogue to create multiple social experiences across YouTube as well as Meta platforms, such as Facebook and Instagram.
Talking about the deal, Anurag Bedi, Chief Business Officer – Zee Music Company said, “We are thrilled to continue our partnership with YouTube and Meta. Both platforms have proven to be invaluable partners for us, helping us reach new audiences and connect with fans in new and innovative ways. We look forward to working together to continue delivering high-quality music content to our shared users. We aspire to continue pushing the boundaries, leveraging new revenue streams and collaborations in the ever-evolving digital music ecosystem.”
Zee Music Company has a catalogue across many different genres including film and non-film music, as well as devotional and pop music in more than 22 languages. In the last fiscal year, the label has released over 2500+ new songs. The renewed deal comes at a time when the music industry is experiencing rapid growth in the digital space. The inclusion of the latest music libraries from India on both the platforms is a significant step towards promoting the diversity and growth of the music industry.
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