Chennai: Zee Tamil has taken over No. 2 position pushing its rival Star Vijay to No. 3 in Tamil GEC market with a strong back up from the Special Programming line-up that includes block buster premier movies. Apparently, Zee Tamil has revisited the No. 2 spot almost after three quarters.
While Sun TV continued to dominate the market with 1082284 (000s) impressions (1429 GRP) in week 3. Zee Tamil has scored 397506 (000s) impressions to stay ahead of Star Vijay that has scored 383105 (000s) impressions. The same translate to 525 GRPs for Zee Tamil and 506 GRPs for Star Vijay.
Week 3 data from BARC mainly comprises the Pongal festival days. The progress in Zee Tamil’s position in this week is attributed to the latest blockbuster premiere movie “Mersal”, starring actor Vijay. On the other hand Star Vijay has also offered blockbuster movie ‘Dheeran Adhigaram Ondru’,Malayalam action adventure film ‘Pulimurugan’ along with a romcom movie ‘Kadhanayagan’.
While Mersal on Zee Tamil has delivered a record 8.50 TVR, Dheeran Adhigaram Ondru on Star Vijay has scored a moderate 4.59 TVR and this difference has mainly costed Star Vijay the No. 2 GEC rank in TN market. The other two movies aired on Star Vijay Pulimurugan and Kadhanayagan has seen 2.71 TVR and 2.14 TVR respectively.
Zee Tamil has also aired many other movies during the festive line-up such Shivalinga has that has scored 2.92 TVR, Vanamagan delivered 2.24 TVR, Rajini Murugan has seen 2.57 TVR, Rekka with 2.09 and Maragadha Nanayam with 1.37 TVR.
Movies aired on Sun TV includes Kabali (11.73 TVR), Aram (10.65 TVR), Karuppan (10.62 TVR), Bairava (9.09 TVR) and Maruthu (8.08 TVR).
Industry observers feel that Zee Tamil’s Mersal premier ratings of 8.5 TVR vs Kabali’s 11.73 TVR on Sun TV is very encouraging numbers for the former.
As per BARC Wk 3 data, Movie Channel KTV and Kalaignar TV had occupied the last two position of the top 5 channels in the Tamil GEC genre with 324912 (000s) impressions and 88024 (000s) impressions respectively.
