Chennai: To celebrate the achievements of women and bring forth their inspirational stories, Zee Tamil recently launched Super Queen – a unique task-based reality show which sees top female celebrities battling it out against each other in challenging segments. While the engaging games have managed to keep everyone hooked, it is the heartwarming tales of each contestant that has resonated with the viewers. In fact, each and every family do have one such real-life Super Queen who has achieved something extraordinary in their life. To recognize and honour some of these real-life, inspirational women of each family, Zee Tamil is bringing first-of-its-kind ‘Unga Veetu Super Queen’ (Super Queen of your Family) campaign.
‘Unga Veetu Super Queen’ will celebrate women like never and bring to the fore several thought-provoking tales. The channel is all set to celebrate talented women who have done something exceptional and inspirational for their family, friends, or community. To nominate a deserving Super Queen from your family- wife, mother, sister, friend or any one above the age of 18 years is very simple. Click a family picture with her or share her pic or upload a selfie video nominating your Super Queen with a nice caption on Instagram with #SuperQueen, tag @ZeeTamizh and stand a chance to be honored.
Every week Zee Tamil will re-post the inspiring women on their social handles. The channel will choose 15 inspirational women who will be invited to the Super Queen Grand Finale, where they will get a chance to share the stage with all the top celebrities of the show and present their aspirational stories on live television.
Speaking about the ingenious campaign, Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Ltd., mentioned, “Zee Tamil always aims at providing its viewers with progressive and aspirational content. One such reality show that celebrates women from all walks of life and brings forth their heart-warming stories is Super Queen and our viewers have really enjoyed the show. To take the show’s message forward and to honour some real-life, inspirational women, we have come up with another novel campaign – ‘Unga Veetu Super Queen,’ where we give viewers an opportunity to nominate women whom they believe are worthy of being crowned as a Queen. We are keen to present their thought-provoking tales to the people of India and celebrate women like never before.”
