Chennai: Zee Tamil, the channel that has captivated audiences for over 15 years with its engaging content, is gearing up to make Pongal 2025 an unforgettable celebration. Reflecting its tagline, “Manadhal Inaivom, Maatrathai Varaverpom” (Bridging hearts and welcoming change), Zee Tamil has curated an exceptional lineup of shows and blockbuster movies from January 12 to January 15, promising a festive extravaganza.
The festivities commence on Sunday, January 12, with the television premiere of Tamil Nadu’s biggest blockbuster of 2024, GOAT, starring superstar Ilayathalapathy Vijay. Directed by Venkat Prabhu, the action-packed entertainer featuring Vijay in a dual role will air at 6:30 PM, bringing a powerful blend of emotion, thrill, and breathtaking visuals.
The celebration continues on Monday, January 14, with a special episode of Pattimandram at 9:00 AM, moderated by Kalaimamani Suki Sivam, followed by the high-energy action film Rathnam at 10:30 AM. At 1:30 PM, the little stars of Sa Re Ga Ma Pa Li’l Champs Season 4 light up the screen with a special episode of Tamil Nadu’s top-rated reality show. The day also includes the heartwarming sibling drama Brother at 3:30 PM and a second telecast of GOAT from 6:30 PM.
Tuesday, January 15, Mattu Pongal Day, features another Pattimandram at 9:00 AM and the television premiere of Acharya, starring Chiranjeevi and Ram Charan, at 10:30 AM. At 1:30 PM, Zee Tamil introduces Adayalam (Identity), a thrilling non-fiction game show designed to entertain the entire family. The celebrations conclude with the spine-chilling horror sequel Demonty Colony Part 2, airing at 3:30 PM.
Ashish Sehgal, Chief Growth Officer, Digital & Broadcast Revenue, Zee Entertainment Enterprises Ltd., remarked, “Pongal is a time of celebration and togetherness, and Zee Tamil’s curated programming line-up aims to capture the festive spirit and draw a wide audience. With blockbuster films and special episodes, we are confident in driving high viewer engagement and audience participation. This presents a valuable opportunity for brands to connect with our diverse and loyal audience, enhance their reach, and seamlessly integrate into the celebrations, leaving a lasting impression on millions of households. We are excited to elevate the Pongal festivities with Zee Tamil and forge meaningful connections with our viewers and partners!”
