Hyderabad: Zee Telugu is all set to rollout its new fictions show ‘Mudda Mandaram ‘during the prime time. The show comes with a unique concept with class conflict as the basic background of the storyline.
The show is being produced by Actor Nagarjuna’s Annapurna Studios Production as a replacement for their on-going show ‘Pasupu Kumkuma’ which has completed three years of consistent and successful run on Zee Telugu.
“Mudda Mandaram” will be premiered on November 17th and scheduled to be aired every Monday to Saturday @ 7:30pm. The show will explore the mindset and class conflict of two different personalities ‘Akhilandeshwari‘ and ‘Parvathi ‘.
The show is being promoted through various promos that establish mindset and behavior of Akhilandeshwari, Parvathi and Akhilandeshwari’s two sons.
In addition to that Actor Nagarjuna also promoted the show by accepting “Mudda Mandaram” (means Hibiscus) plant from Parvathi which she bought from her village. After accepting the plant Nagarjuna said “I’m going to gift this plant to my wife, Amala.”
Nagarjuna also added that one doesn’t have to give an expensive gift to a girl; just a small plant will do because it’s entwined with their destiny. He invited the viewers to gift a Mudda Mandaram plant to their beloved ones.
Zee Telugu hope to further strengthen its prime time fiction line-up with this new show and put a strong resistance to its competitor Maa TV’s ‘Ramulamma’ which was launched couple of weeks before in the same time band.
Zee Telugu, the channel created with a vision to provide wholesome entertainment to the entire family, has become a very popular channel amongst all age groups today. The programs range from devotional, music, dance, comedy, to blockbuster movies and reality shows.
Zee Telugu is the first southern regional channel from Zee bouquet. In just few years of its inception it soared high on popularity charts by breaking the barriers of a stereo typical Fiction Television. It gave a new path with its creative ideas, constant innovation and a feel for popular taste thereby bringing radical changes in viewership patterns. Being a strong contender for No.2 in Telugu GEC, Zee is striving to consolidate its position. There are over 15 million patrons to Zee Telugu across the globe.
