Mumbai : Zee TV’s new show ‘Meri Saasu Maa’ is set to replace Qubool Hai in the 7.30 PM slot from 26th January. The daily show will be aired on every Monday to Saturday.
The story of ‘Meri Saasu Maa’ revolves around the story of a girl named Pari who lost her mother at birth. Wanting to look for a maternal affection from her future mother-in-law, she goes to search for her mother-in-law.
As the story unveils, destiny has other plans for her. She falls in love with Sattu, who is one of the most desirable bachelors of Lucknow, and deeply devoted to his mother, Bhawna Devi. She was widowed at an early age and is a self-made woman and owns one of the most esteemed milk dairies in Lucknow. She is a strong matriarch who is hardened by her past and is insecure of losing her sons to her daughters-in-law. She is of the firm belief that a daughter-in-law can never take the place of a daughter and must be controlled all the time.
The concept came from a research that was conducted. The research asked mothers-in-law if they would differentiate between their daughter and daughter-in-law, and it asked daughters if they saw their mother in their mother-in-law. They found out that it takes time for each of them to accept each other as their mother and daughter, respectively; but eventually they develop a good relationship with each other.
Based on this concept, producer Saba Mumtaz conceptualised this show. The show will tell us how Pari will manage to win the place of a daughter in Bhawna Devi’s heart with Sattu by her side. The show is produced by Mumtaz Saba Productions which is a collaboration between Saba Mumtaz, Siddharth Tewary and Rahul Kumar Tewary.
Pradeep Hejmadi, Business Head of Zee TV said, “Qubool Hai has been one of our longest running, successful shows with a glorious run of almost three years. We have introduced several exciting sub-plots that have intrigued the audience. It’s now time to make way for another interesting story. For years, we have seen shows on television explore the stereotypical relationship of a saas-bahu where the two are placed at loggerheads, constantly scheming and plotting against each other. Times have changed and so have relationships. Meri Saasu Maa is our attempt to showcase the changed relationships in society.”
On the marketing front the channel will focus on promoting the new show through the Zee network. Print and outdoor are not their focus at the moment. The channel has been working on the show for four and a half months and intends to run this show for the long run.
Hiba Nawab has been cast as Pari, the female lead of the show, while the male lead is played by Pearl V Puri who plays the character of Sattu. Veteran Bengali theatre and film actress Anindita Kapileshwari will essay the character of Bhawna Devi.
