Mumbai: Zee TV has partnered with the charismatic Jackie Shroff to lead its campaign, “Sahi Jagah Judge Karo,” for the upcoming season of Sa Re Ga Ma Pa.
This innovative campaign encourages audiences to leverage their natural judgmental tendencies in a constructive way by engaging with over 50 audition videos featured on the show’s official Instagram page. By inviting viewers to help select the most deserving contestants, the campaign aims to increase audience involvement and build a deeper connection with the show from the start.
The campaign features a series of light-hearted, breezy videos with Jackie Shroff. In the first video, he is seen confronting two aunties gossiping about a mismatched couple in a restaurant. He surprises them by joining them at their table and encouraging them to put their judging instincts to better use by selecting contestants on Sa Re Ga Ma Pa’sInstagram page. In another video, Jackie is seen brushing off unsolicited singing critiques from his neighbours, guiding the audience to focus their judging skills on the audition videos posted online instead. These light-hearted interactions perfectly showcase Jackie’s relatable and down-to-earth persona, making the campaign both engaging and memorable (Watch them here: Video 1, Video 2)
“The idea behind ‘Sahi Jagah Judge Karo’ initiative is to heighten audience involvement and empower them to become an integral part of the show right from the auditions phase of Sa Re Ga Ma Pa. As we present India’s longest running singing reality show in an all-new avatar and with new mentors and fresh voices, this is our way of including and engaging with our audiences from the get-go. Jackie Shroff’s bindaas attitude and earthy sense of humour set the perfect tone for this fun campaign, ensuring that viewers will enjoy this unique and interactive experience,” said Mangesh Kulkarni, Chief Channel Officer, Zee TV.
This approach not only boosts engagement but also enhances brand visibility and audience interaction, offering a unique opportunity for businesses to align with a high-profile entertainment property and tap into its broad viewer base.
