Zee TV’s upcoming primetime show Jaane Anjaane Hum Mile (premiering November 11 at 9:30 pm) delves into the unique and lesser-known Aata Saata marriage tradition, still practiced in parts of Gujarat, Rajasthan, and Madhya Pradesh. In this custom, a daughter from one family marries a son from another, while the groom’s sister weds the bride’s brother, creating a complex bond of mutual obligation.
The show’s plot centers around Reet (played by Ayushi Khurana), an independent reporter, and Raghav (Bharat Ahlawat), a businessman who agrees to the Aata Saata custom to secure his sister Unnati’s future. Reet, in turn, marries Raghav as a guarantee for her brother’s happiness, becoming collateral to protect Unnati’s well-being.
With its fresh narrative, Jaane Anjaane Hum Mile explores whether a marriage built on duty and family honor can evolve into a true partnership based on love. The show airs Monday to Friday at 9:30 pm on Zee TV.
Mangesh Kulkarni, the Chief Channel Officer, Zee TV said, “In India, marriage is not just a union; it is a vibrant celebration of life through diverse traditions and cultural nuances that vary across regions and communities. There exists a natural curiosity among audiences to explore and understand the unique customs that shape this significant life event. With Jaane Anjaane Hum Mile, we present a narrative centred around the Aata Saata marriage custom that is still prevalent in parts of India. This unique arrangement adds emotional depth to our story, drawing audiences into a world where love and family honour intersect. Through the journey of Reet and Raghav, we’re inviting viewers to experience a powerful tale of how love can blossom in a marriage forged from obligation.”
Producer Goldie Behl adds, “My longstanding partnership with Zee TV has been pivotal in shaping our storytelling approach. With Jaane Anjaane Hum Mile, we are excited to delve into a unique cultural insight that speaks to the interests of today’s viewers. This collaboration reflects our mutual commitment to creating engaging content that not only entertains but also resonates deeply with audiences. I’m confident that this show will not only strengthen our presence in the industry but also forge meaningful connections with viewers across various demographics.”
