Zee Zest and NEXA Journeys present Konkan Diaries, a new television series, which will offer thrilling experiences that will enable viewers to explore the customs, culture, and stories of the Konkan region in Maharashtra. The show consists of ten episodes that will acquaint us with the Maharashtrian belt of the Konkan region. The show is scheduled to premiere on Sunday, March 5th, at 8 pm on Zee Zest and Zee Zest HD, with a repeat telecast every Thursday at 9 pm.
Konkan Diaries will be hosted by Addinath M. Kothare, a National Award-winning director, actor and producer, a popular face of Marathi cinema and famous for his performance in the Bollywood Blockbuster 83.
Driven by adventure Addinath himself partakes in unique experiences and challenges – from Alphonso Mango picking near Ratnagiri to performing in a traditional folk theatre with local artists and from trying his hand at catching and auctioning fresh catch with the Kolis of Harnai village to Beach glamping near Alibaug. Addinath will be seen living and experiencing the cultural vibrancy and architectural wonders of Konkan. The exploratory spirit of the host will also be seen as he tries his hand at puppeteering, boat-making and indulging in pakoras made from edible mangrove leaves. In the show Konkan Diaries, Addinath will give viewers an up-close and personal glimpse of the bountiful offerings and adventures of the unexplored Konkan region.
Speaking on the launch, Amit Shah, Chief Cluster Officer – West, North & Premium Channels, Zee Entertainment Enterprises Ltd. said, “In our quest to enhance the viewer experience and in line with our promise to UNLIMIT, we are delighted to travel through the picturesque Konkan region and partner with Addinath to bring the unique culture and traditions of this region to our audiences. Our association with NEXA is fortified with each show through our synergies and content philosophy, and we are pleased to have them on board for this journey. We hope the myriad experiences in Konkan Diaries will enable our viewers to create a bucket list and have a great understanding of some often visited, yet unknown facts about the region. We are confident that watching this show will truly be a soulful experience for our audiences”.
Shashank Srivastava, Senior Executive Officer (Marketing and Sales) – Maruti Suzuki India Ltd. said, “Creating new and unique initiatives to bond with our customers has always been a priority at NEXA. And NEXA Journeys has played a significant role in achieving this objective through exclusive collaborations. Over the years, NEXA Journeys has been curating innovative experiences that are befitting of the choices of our discerning customers. We are excited about the upcoming Konkan Diaries series, which resonates with our commitment of introducing unique experiences for our customers. Through these one-of-a-kind NEXA Journeys, we enable our customers to discover unexplored facets of India and create a lifetime of memories. We aim to continue building on our strong partnership with Zee Zest and collaboratively work on developing captivating content for viewers.”
Speaking about the show, Ashish Sehgal, Chief Growth Officer, Advertising Revenue , ZEE Entertainment Enterprises Ltd. said, “We are glad to further strengthen our partnership with Maruti Suzuki India Ltd. via this exciting new show Konkan Diaries. Through our association, we have been weaving in NEXA’s objectives seamlessly into our programming and enabling our partners to narrate their story distinctively, through the shows.”
