Mumbai: Zee Zest, with more than 45% viewership share on Television, is set to launch its new web platform catering to six different lifestyle categories. The website with its unique and differentiated content has led to 3 million+ users in its soft launch phase. ZeeZest.com is a guide on lifestyle news and trends available on every screen, on every platform that leads discerning users to make informed choices.
The channel brings highly popular and iconic global shows to India along with original shows like From Fit Fab Feast with Huma Qureshi to India’s 50 Best with Chef Ajay Chopra, Goan Gullies with Rocky, and Mayur and Grand Trunk Rasoi. Within weeks of its launch, Zee Zest has successfully created a niche and secured the no.1 position.
With an aim to provide glocal content across core lifestyle genres that’s not only informative but entertaining, the website will pivot content based on national and international pop-culture trends. Going beyond television, ZeeZest.com will offer insights across categories – Food, Travel, Health, Culture, Style & Beauty, and Homes. Spread across multi-formats such as shows, recipes, articles, original videos, web stories, multilingual; it aims at generating curiosity and making the aspirational lifestyle more accessible. While the most consumed content format remains videos, the millennial-friendly web platform will aim at catering to consumer needs through a variety of content with a focus on upcoming digital-first IPs. Along with access to Zee Zest shows, the website will also host contests on an ongoing basis to engage with users.
Amit Nair, Business Head, Zee Zest said, “Over the last few years we have seen major growth in lifestyle content consumption with people wanting to express their individuality and seeking to live a higher quality life. ZeeZest.com is uniquely positioned to be that guide for the urban millennial and the youth to express themselves sharply whether its food/travel/homes and health. The strategy of having a strong TV+ digital presence helps to capture a sizable user base that spends on the diverse categories to always stay several notches ahead. The future sees multiple India Originals for TV, Digital-first ideas and initiatives that will raise the bar for lifestyle content delivering immersive and engaging IPs with a key focus on user and revenue growth.”
Curated by in-house and contributing authors, well-researched and informative stories are the foundation for ZeeZest.com. The website features articles on leading Bollywood celebrities such as Farhan Akhtar, Vidya Balan, Aditi Rao Hydari, Dino Morea, Sonu Sood; and popular influencers such as Shenaz Treasury, Yohani, Tesher, and Sejal Kumar. In the health and nutrition space, renowned faces such as Luke Coutinho have been roped in to share their expertise. With a varied talent roster of influencers across categories such as Sucheta Pal, Anunay Sood, Sonam Babani, Namrata Soni, Parth Bajaj, among others, the platform also offers Influencer marketing solutions to brands.
Amit Shah, Chief Cluster Officer – West, North, and Premium at Zee Zest quoted, “With the phenomenal success garnered by Zee Zest within a span of just one year, we are now thrilled to launch the website that will house original and quality content across lifestyle categories. Digital will play an important role in our overall strategy and we will be a unique brand that will have both linear, digital and social presence and thereby be an attractive option for advertisers. With the ambitious goal of being the top 5 publishers in lifestyle the path is clearly chalked out for the next 3-5 years of bringing together content, community, and commerce.”
With 5.89 million monthly page views and more than 3 million active users every month, Zeezest.com is an ideal platform for brands to advertise and they now have the choice to opt for running their campaigns On Television + Digital or either one depending on their campaign objectives.
