Mumbai: ZEE5 has joined forces with Paytm, a payments and financial services provider, to introduce a groundbreaking promotional campaign for its latest original film, Hisaab Barabar, starring R. Madhavan.
The campaign, which took place last week across 100+ cities, including metro areas and key Hindi-speaking markets, leveraged Paytm’s pioneered Soundbox technology to create a personalized and immersive promotional experience. Customers making payments through the Paytm Soundbox were greeted with a special audio message from R. Madhavan, making everyday transactions an exciting and engaging moment.
This campaign transformed routine digital transactions into an interactive promotional avenue, amplifying the anticipation for Hisaab Barabar. The film, a gripping drama about financial fraud and accountability, resonates with Paytm’s core values of trust and transparency, making this partnership a natural fit.
Shresth Gupta, Vice President of Marketing for SVOD and Global at ZEE5, emphasized the innovative nature of the collaboration, stating, “At ZEE5, we constantly strive to create unique and impactful ways to engage our audiences. Collaborating with Paytm’s pioneered Soundbox allowed us to seamlessly blend entertainment with everyday life. This collaboration demonstrates how modern-day tech advancements can bridge the gap between brands and consumers, showcasing this campaign’s versatility as a unique medium for engagement.”
A Paytm spokesperson also highlighted the campaign’s significance, saying, “We are thrilled to see Paytm Soundbox being leveraged as an innovative marketing channel. This collaboration with ZEE5 showcases how our pioneered Soundbox technology can go beyond transactions and be used as a unique medium for brand engagement. This reinforces the potential of technology in transforming everyday interactions into impactful experiences.”
By tapping into the massive reach of Paytm Soundbox, this campaign has redefined film marketing, ensuring Hisaab Barabar makes a lasting impact on audiences. With this initiative, ZEE5 continues to push the boundaries of user engagement, setting the stage for more pioneering collaborations in the future.
