Mumbai: Zee Entertainment Enterprises Ltd. (ZEE) has appointed Shiva Chinnasamy as the Chief Business Officer (CBO) for its digital streaming platform, Zee5. Chinnasamy, who joined ZEE as Chief Technology and Product Officer (CTPO) on September 2, 2024, will now oversee Zee5’s profit and loss (P&L), operations, and growth strategies alongside his existing responsibilities.
Chinnasamy brings over two decades of extensive experience across technology, data science, and analytics, driving large-scale, long-term solutions in collaboration with stakeholders and business partners. His expertise spans ad tech, e-commerce, omnichannel retail, B2C FinTech, B2B SaaS, platform engineering, and mobile engineering. He has played a pivotal role in developing innovative and impactful products through a combination of creative thinking and disciplined execution.
Before joining ZEE, Chinnasamy served as India Site Lead at Rippling, where he cultivated a high-performance, data-driven collaborative culture. He has also held leadership roles at global companies, including Google, Tesco, Target, Amazon, and Verizon Labs, contributing to innovative solutions across diverse industries.
