Mumbai: In a landmark move that underscores the growing prominence of regional content in India’s OTT landscape, ZEE5, the country’s largest home-grown video streaming platform, has announced that the Grand Finale of ZEE Kannada’s Sa Re Ga Ma Pa will stream LIVE exclusively on ZEE5. Scheduled for June 5, the finale is being billed as one of the most ambitious live telecasts in the platform’s history, marking a significant milestone in digital-first entertainment.
Over the years, ZEE Kannada Sa Re Ga Ma Pa has earned a cherished place in Karnataka’s cultural fabric, captivating audiences and nurturing musical talent across the state. With its upcoming finale, the iconic reality show is making a bold digital leap, offering Before TV access exclusively to ZEE5 subscribers. This exclusive digital-first premiere reiterates ZEE5’s position as the go-to destination for premium, interactive regional content.
In the lead-up to the finale, ZEE5 is also hosting a viewer-driven voting campaign to decide the “Most Popular Singer” of the season. Voting, which began on May 14, will remain open until two days before the finale, offering fans a chance to support their favourite contestants via the ZEE5 app. Voters will also stand a chance to win exciting prizes, including one lucky fan being crowned the “Most Favourite Voter.”
Hosted by the ever-popular Anushree, the grand finale will feature music stalwarts Vijay Prakash, Rajesh Krishnan, and Arjun Janya as judges. Their continued presence has lent both credibility and charm to the show, mentoring and shaping the next generation of Kannada music talent.
Speaking on the digital-first initiative, Deepak Sriramulu, Business Head, ZEE5 and ZEE Kannada, said, “Regional content continues to be a key pillar of our growth at ZEE5, along with music playing a powerful role in connecting communities. The Grand Finale of ZEE Kannada Sa Re Ga Ma Pa is a celebration of Karnataka’s rich musical legacy, and we are proud to bring this iconic cultural experience live to audiences across the globe. With exclusive digital-first access on ZEE5, we’re taking regional entertainment to the next level, making it more immersive, interactive, and accessible than ever before. This marks the first time such a landmark event is being brought to life in the digital space, and it sets the stage for many exciting opportunities in the future as we continue to redefine how audiences engage with regional culture and music.”
As part of this special campaign, users can subscribe for just ₹99 to gain exclusive access to the event and become eligible for a host of attractive rewards. The finale promises to be a first-of-its-kind celebration of music, talent, and regional pride, all streamed directly to fans’ devices on June 5th, only on ZEE5.
