India: ZEE5’s Manoranjan Festival marks India’s 78th Independence Day with the launch of ‘Azadi Ka Jashn, ZEE5 Ke Sang’ campaign. As part of this initiative, free access to 61 SVOD titles is available from August 10 to September 8, 2024. This campaign aligns with ZEE5’s goal of democratizing entertainment by offering quality choices to all viewers.
The line-up showcases successful titles in 8 languages, highlighting India’s cultural diversity. The campaign features popular titles like URI, State of Siege, Zombivli, and others, spanning genres from action to drama.
Manish Kalra, Chief Business Officer, ZEE5 India said, “At ZEE5, it has always been an endeavour to democratize the accessibility to best-in-class entertainment while offering better value propositions to our consumers. We have designed the ZEE5 Manoranjan Festival to cater to the growing appetite for quality content across multiple markets, including the tier II and III cities. The campaign underscores our dedication to offer diverse, engaging stories to our viewers, and the ZEE5 Manoranjan Festival is a celebration of that promise.”
Abhirup Datta, Head of AVOD Marketing and YouTube Revenue, ZEE5 Indiasaid,“Our festive campaigns have always been loved by the audience and we are eager to bring them back this year. With ‘Azadi Ka Jashn, ZEE5 Ke Sang’, we aim to empower ZEE5’s audiences with choice by bringing a wide selection of premium SVOD content titles across languages, at no cost for a limited period.It is our commitment to foster an inclusive entertainment landscape where every consumer on the platform can experience quality storytelling.”
ZEE5 is India’s fastest-growing OTT platform with diverse content across 100+ genres, emphasizing authentic storytelling. It hosts 5 lakh+ hours of on-demand content, 160+ live TV channels, and a vast library of 3500+ films, 1750+ TV shows, and 700 originals in 12 Indian languages. The platform’s 2024 lineup promises to enrich its extensive catalog, catering to a wider audience.
