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Home Featured

ZEE5 Dials Up the Content Game; Announces Content Slate of 80+ Titles for 2022

by Editorial
May 9, 2022
in Featured, OTT
3 min read
ZEE5 Dials Up the Content Game; Announces Content Slate of 80+ Titles for 2022
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ZEE5, the home-grown video streaming platform, has unveiled their content slate for 2022 with 80+  titles spanning across Hindi, Tamil, Telugu, Punjabi, and Bengali.

The slate encompasses 40+ original shows  and 40+ movies featuring an expansive gamut of genres, including cutting-edge thrillers, high-voltage action,  gripping dramas, light-hearted comedies, and soul-stirring romances.

“ZEE5’s vision is to narrate stories that mirrors the viewer’s soul and caters to every consumer cohort across the country.  As part of this approach, ZEE5 has also announced collaborations with leading creative minds like BBC  Studios, Applause Entertainment, The Viral Fever (TVF), along with powerhouse cinematic talent like Vetrimaaran, Prakash Raj, Amitabh Bachchan and Nagraj Manjule amongst others.” stated the company’s recent press announcement.

The slate of Hindi originals includes the riveting, TAJ – an epic tale of succession, the much-anticipated Forensic,  Duranga – a romantic thriller, latest seasons of audience favourites like Abhay 3, Pitchers 2, Sunflower 2, Tripling 3,  Never Kiss Your Best Friend 2 and Rangbaaz 3 amongst many more. Amping up the ante, the platform will also  feature the digital release of some of the biggest theatrical blockbusters like The Kashmir Files, Amitabh  Bachchan’s Jhund and John Abraham’s Attack to name a few. The content slate also comprises a strong line-up  of regionals, with the recently launched Anantham and Gaalivaana along with some of the most awaited shows  and movies in Tamil, Telugu, Punjabi, and Bengali like Nilamellam Ratham, Fingertip S2, Paper Rocket Recce  Kinnerasaani, Yaar Anmulle Returns, Fuffad Ji, and Main Viyah Nahi Karona Tere Naal, Shikarpur, Raktakarabi and  Swetkali. In line with the platform’s aim to offer unique and premium content to a wide variety of audiences,  the high-voltage trailer of the 2022 content slate promises phenomenal and electrifying entertainment for  viewers, satisfying their varied entertainment needs.

Manish Kalra, Senior Vice President and Head - AVOD, ZEE5 India 
Manish Kalra

Commenting on the announcement, Manish Kalra, Chief Business Officer, ZEE5 India said, “We are  enthused by the response that Indian OTT viewers have given to ZEE5, it has further encouraged us to curate  a slate that caters and connects to the audiences across India. As a consumer-first brand, we have invested in  expanding our creative pool bringing India’s diverse talents, creativity, culture, and stories closer to the people across the nation and to the global audience. The growth has been remarkable with a significant share coming  in from the regional markets, as we bolstered our presence in South and Punjab. We have increased our  investments with a concerted focus on regional content as we stand open to partnerships with global studios,  independent creators, and premium content production houses across regions and languages. At ZEE5, the  vision has been to be the platform of choice and I am certain the 2022 slate will address the varied interests of  today’s audience.” 

Punit Misra
Punit Misra

Speaking about ZEE5’s content strategy and the new content slate, Punit Misra, President – Content  and International Markets, Zee Entertainment Enterprises Ltd. said, “Over the last couple of years, the  OTT ecosystem has undergone a significant transition due to constantly evolving consumer preferences and  consumption patterns. At ZEE5, our #SoulToScreen approach continues to be a critical pillar in  conceptualizing the content slate for various markets and designing our content strategy. We are proud to unveil  our content slate for 2022 across languages and reaffirm our commitment of engaging viewers with premium  quality content. Keeping in mind the dynamism of this ecosystem and our sharp insights into India’s diverse  cultural preferences, we are confident that ZEE5’s extensive mix of new originals and movies will be successful  in entertaining audiences in India and globally.” 

Nimisha Pandey
Nimisha Pandey

Talking about the content slate, Nimisha Pandey, Chief Content Officer – Hindi Originals, ZEE5 added, “At ZEE5, our endeavor has been to narrate real, authentic, compelling stories, and expand the canvas  of entertainment; a strategy aimed to cater to our multiple consumer cohorts. We have already begun 2022 on  a great note, with encouraging audience response for Mithya, Love Hostel, Abhay 3, and Bloody Brothers to  name a few. At ZEE5, we are obsessive about new ideas, narratives and working with exceptional creators who  are passionate about their craft. Our slate for 2022 encompasses all of this and much more, and we are confident  of raising the entertainment quotient further as we move forward. We are certain 2022 will be a power-packed  year for our viewers with intriguing, inspiring, and innovative storytelling.” 

Tags: Manish KalraNimisha PandeyPunit MisraZEE5 India

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