Mumbai: In a strategic move to strengthen its Connected TV presence, ZEE5 has announced its foray into Free Ad-Supported Streaming Television (FAST) channels in India. The launch, scheduled for August 2025, is being executed in collaboration with Amagi Media Labs Ltd., a global leader in cloud-based SaaS solutions for broadcast and streaming television.
The new FAST channels will offer viewers a curated, always-on stream of premium, genre-spanning content, from movies to series in comedy, drama, horror, and cult classics—designed to meet the growing demand for free, high-quality entertainment on connected devices and smart TVs.
This foray reaffirms ZEE5’s commitment to accessible and immersive storytelling, enhancing discoverability and reach within India’s booming Connected TV ecosystem, while expanding its robust AVOD (Ad-based Video on Demand) strategy.
Amit Goenka, President, Digital Business and Platforms, Zee Entertainment Enterprises Limited, said, “The launch of FAST channels aligns with our strategy to deepen platform engagement and expand reach, especially on Connected TVs. It’s a step forward in how we simplify access and drive better discoverability for the evolving digital viewer. As viewing habits evolve, we believe strong storytelling should meet consumers in formats that are seamless and scalable. FAST is a step in that direction, through repackaging our content to drive deeper engagement across new access points.”
Ashish Sehgal, Chief Growth Officer, ZEEL, added, “The connected TV ecosystem in India is rapidly evolving, and ZEE5 is proud to be at the forefront of this shift. With Amagi as our technology partner, we’ve built a robust, scalable infrastructure for FAST delivery, ensuring seamless content discovery, dynamic ad-insertion, and real-time monetization. This launch strengthens our AVOD strategy while providing brands and advertisers a high-impact environment to engage audiences at scale.”
Srinivasan KA, Co-founder & President – Global Business, Amagi, said, “ZEE5’s foray into FAST channels marks a pivotal moment for the streaming ecosystem in India, and we’re proud to be chosen as their partner in this transformation. This launch brings together ZEE5’s rich content heritage and Amagi’s cloud expertise to deliver improved quality, free entertainment at scale. Our partnership underscores a shared commitment to innovation and accessibility—enabling ZEE5 to expand its Connected TV footprint and unlock new monetization opportunities in India’s rapidly evolving digital landscape.”
The launch of FAST channels marks a new chapter for ZEE5’s digital evolution, promising round-the-clock access to beloved shows and films, curated for India’s digital-first households. With Amagi’s advanced tech stack and ZEE5’s iconic content catalogue, the platform is set to redefine free, immersive streaming experiences across the country.
