MUMBAI: Zeel’s video streaming platform and a multilingual storyteller Zee5 today announced its partnership with Cloud TV. This integration has given the audience access to Zee5’s library directly on Cloud TV, a smart TV OS available across four million devices in India further aiming to reach out to the audience within the age group of 18-45 tuning in the prime evening hours of 6-10 PM.
Cloud TV users can now enjoy Zee5’s content library enriched with features like assistant support in multiple Indian languages and universal search capabilities allowing content discovery across various apps. The interface allows direct access to the platform’s content spanning films, TV shows and originals .
Manish Kalra, chief business officer Zee5 India stated, “Ze5’s partnership with Cloud TV reflects our dedication to offering a seamless and enjoyable entertainment experience to our audiences at their convenience. This integration gives viewers the flexibility to enjoy their favourite content directly on television, leading to an on-demand, high-quality viewing experience at the click of a button, extending our reach making cutting edge content more accessible than before.”
Abhijeet Rajpurohit, COO, co-founder Cloud TV said,“We’re excited to welcome ZEE5 to the Cloud TV ecosystem. This allows for easy access to Zee5’s fresh and exciting content library being directly available on Cloud TV devices and a seamless viewing experience for our mutual customers. With such partnerships, we aim to make entertainment seamless and diverse to our audience using smart TVs.”
Cloud TV is a smart TV operating system that delivers solutions for modern TV devices. Its ecosystem features a built-in app store, content recommendations, live TV channels, voice assistance, a mobile remote app, easy content search and more. It added that it has partnerships across 200+ smart TV brands.
