Celebrating Mother’s Day, ZEE has launched #MyFirstStoryteller campaign capturing the often unacknowledged role of a mother as every child’s first storyteller.
The campaign shines a spotlight on the pivotal role countless mothers play in getting their child to experience their first range of emotions through storytelling.
Speaking about the campaign, Kartik Mahadev, Chief Marketing Officer, Content SBU – ZEE, said, “This campaign celebrates the storytellers that our mothers are, an innate quality that is essential nature to the role that mothers play in shaping lives and cultures. As the storyteller of many Bharats, we believe that mothers in their role as primary caregivers, set their children off on a trail of discovering life by sparking their curiosity. It is, after all, our mother’s very first stories that lay the foundation of our core value system, shape us and in turn shape society.”
Reacting to the film, influential personalities like fashion designer Masaba Gupta and Marathi television and theatre actor Sakhee Gokhale have shared personal anecdotes about their first storyteller, their respective mothers – actors Neena Gupta and Shubhangi Gokhale, where they talk about how their mother’s initial stories have built their core value systems and stayed with them even today.
View the post shared by Masaba Gupta here and Sakhee Gokhale here.
Several other TV personalities including Shraddha Arya, Krishna Kaul, Ashi Singhh, Karanvir Sharma, Mohit Malhotra, Abhishek Malik, Varun Kasturia, Aman Gandhi, Anisha Hinduja, Dhwani Gorii, Anushka Merchande, Rose Sardana, Munira Kudrati have shared the endearing film on their social feeds with special messages for their own mothers and mothers at large.
