Mumbai: Zepto, India’s fast-growing internet company, promotes Devendra Meel to Chief Business Officer from July 2024. Devendra will lead category management and brand partnerships for core categories, focusing on assortment, pricing, availability, and growth.
Aadit Palicha, Co-founder and CEO, Zepto, shared, “Devendra has had an incredible run at Zepto. After joining us a year ago, he played a key role in scaling our advertising business to hundreds of crores in revenue and, more importantly, built out Zepto Pass end-to-end: from an idea to 5M+ subscribers today. Devendra has executed like an entrepreneur and treated Pass like his baby, working tirelessly 6-7 days a week with the Pass team to make the economics sustainable, and brought the whole company together to get Pass launched in record time.”
Reflecting on his new role, Devendra Meel shared, “Having a front-row seat in a company poised to redefine Internet India is the opportunity of a lifetime. I am deeply committed to this mission and will bring all my energy and dedication to it. Zepto’s meritocratic, fast-moving environment offers high-stakes challenges and the potential for 10X career growth.”
“For those excited by such prospects, our business team is actively hiring across various roles,” Meel added.
Devendra’s impactful journey at Zepto reflects his strategic vision and transformative initiatives in line with the company’s ambitious growth plans. His promotion to CBO highlights Zepto’s dedication to nurturing internal talent and fostering innovation. Before joining Zepto, Devendra, an IIM-Bangalore graduate, spearheaded special projects at Zomato and Jio.
