Millimetre, a brand of laminate-maker Lamitude, has named Zero Gravity Communications (ZGC) its AoR.
The Ahmedabad-based independent agency will handle brand strategy, creative execution and digital media duties for the interior surfaces brand.
Punit Tambi, Partner, Lamitude, said, “ZGC is filled with strong talent, creative minds and extensive experience in creating meaningful brand actions” said.
ZGC and Lamitude will be launching a series of campaigns for Millimetre leveraging traditional and digital channels, informed an official statement.
Millimetre currently offers 36 surface decors across woods, solids and textiles. More product launches are planned this year.
Khushboo Sharma Solanki, Founder, ZGC, said, “We are thrilled and honoured to be chosen as Millimetre’s integrated marketing agency of record. Our team at ZGC is deeply committed in doing our part in the success story of Millimetre through our digital-first approach and creative marketing strategies. We understand the significance of Millimetre’s vision, and we are excited to embark on this transformative journey together.”
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