Zero Gravity Communications has come up with an exclusive OOH campaign for its new and existing range of ice creams offered by Vadilal. The campaign has been conceptualised by Zero Gravity Communications, a leading integrated communication agency. Until now, it has generated need inputs on its success metrics.
As part of this campaign, 500+ hoardings were put in key locations attracting maximum footfall in Gujarat, Rajasthan, Uttar Pradesh and Madhya Pradesh, which are the major markets for the brand. Ahmedabad, the brand’s home ground, remains the unique focus of this campaign.
Describing the thought behind the campaign, Khushboo Solanki Sharma, Co-Founder, Zero Gravity Communications, said, “We wanted to bring out the delectable flavours that Vadilal has to offer to its consumers in an instantly tempting way. Our thought behind the campaign was to generate maximum ROI through design and positioning to drive home top-of-the-mind recall for the brand.