Zlade, a men’s grooming brand, has unveiled new DVC campaign featuring actor Milind Soman who is also its brand ambassador. The campaign highlights the ease of grooming men’s intimate areas with Zlade Ballistic range, a dynamic assortment of below-the-belt grooming and intimate hygiene products.
The campaign witnesses Milind Soman taking the center stage, creating awareness about men’s intimate hygiene through quirky video films.
The video starts with Milind discussing the common mistake of being too harsh on one’s intimate areas, using a variety of tools on symbolic fruits to illustrate this point. He then contrasts this with the gentle and smooth manscaping experience provided by the Zlade Ballistic trimmer, which he demonstrates.
Suraj Chaudhari, Co-CEO & Co-founder, Zlade, said, “With the awesome Milind Soman on our side, we aim to strengthen our presence in the men’s intimate grooming and hygiene segment by creating awareness around the importance of “manscapping” among its target audience in India.”
Milind Soman, the veteran actor, supermodel, and a fitness enthusiast, known to speak up about disquiet issues said, “I’m delighted to be a part of this initiative. Zlade is a purpose-driven Indian brand instituting a change in the men’s grooming segment; intimate grooming in particular. With a collective insight, we wish to elucidate on societal stereotypes when it comes to pubic hair, manscapping, and intimate grooming, and spark a necessary conversation about below-the-belt grooming habits as they directly associate to hygiene, lifestyle, intimacy, and more.”
Mihir Vaidya, Co-CEO & Co-founder said, “With the new Zlade Ballistic range of hi-tech trimmers, we thrive to innovate and make the making below-the-belt grooming safe, hassle-free, and convenient. Our collaboration with Milind Soman will help us amplify awareness around this category as well as our products across markets. We are thrilled to have him on board.”
Watch the film here:
