Mumbai: Zoho’s enterprise email and collaboration platform, Zoho Workplace has unveiled a new ad campaign. It aims to highlight the everyday struggles of using disjointed office apps and presents a better alternative—a seamlessly integrated, privacy-first office suite. The campaign was conceptualised by Zoho’s in-house team, along with OPN Advertising and Kadhai Films. The six films were directed and produced by Kadhai Films.
The campaign uses personified office apps, such as email, chat, presentation, drive, and calendar, in relatable workspace scenarios to showcase the chaos caused by uncooperative office tools—from failing to attach files to missing meetings due to unreliable scheduling. These light-hearted advertisements drive home the message: why struggle with apps that don’t work together when you can have a suite that just works?
“Email and collaboration platforms are the backbone of workplaces. We built Zoho Workplace to solve the frustrations businesses face every day—apps that do not play nice with each other, obfuscated licensing contracts, pricing plans that squeeze more out of businesses as they grow, and finally, serious privacy concerns. This campaign reflects those pain points in a fun and impactful way, showing organisations that there is a better way to work” said Rakeeb Rafeek, Head of Global Market Strategy, Zoho Workplace.
Over the course of this year, Zoho Workplace will release six different ad films in India as part of this campaign. Furthermore, there will be omni-channel amplification where the concepts of the ad films will be adapted for various mediums such as OOH, Print, Digital, and organic social media engagements.
A campaign rooted in addressing user pain points: From email failures and unresponsive software to sluggish apps, the videos use humour to showcase just how broken many office suites can make users feel. Each scenario mirrors a common workspace ‘nightmare’ and how Zoho Workplace solves these issues. Zoho Workplace said that from its inception has followed the principle of treating the various apps that it brings together as features, and has brought them together contextually to ease work. Users do not have to switch between multiple tabs or sign-in into disparate tools to get work done, and there is a single source of truth.
With this campaign, Zoho Workplace also aims to spread awareness about the issues of complex contract lock-ins and privacy violations. Zoho Workplace provides a free business email plan, and the priced versions do not limit the number of people a company can have in each of their plans, unlike other players in the space. As companies scale, they can continue using the same plan and are not forced to upgrade to an expensive plan that they may not actually require. Both free plans and paid plans do not show ads within the products nor share data with any third parties.
