Mumbai: Zomato, a food ordering and delivery platform, has launched a new, entertaining campaign for Zomato Quick, its 10-minute food delivery service. The campaign features four lighthearted ad films that creatively depict the rapid journey of food from restaurant kitchens to customers’ doorsteps, using a playful Bollywood-inspired twist.
These films cleverly reimagine the iconic “Ek Do Teen” song, humorously stopping at “Dus”—a nod to Zomato Quick’s promise of delivering meals in just 10 minutes. With catchy tunes and relatable cravings, the campaign is set to resonate with today’s fast-paced food lovers.
Speaking about the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “At Zomato, we recognize that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes.
Under Zomato Quick, the menus on offer are thoughtfully chosen – we only feature dishes with shorter preparation times – allowing us to deliver from nearby restaurants to customers’ doorsteps in an impressively shorter time.
In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Bollywood song “Ek, Do, Teen, Char,…” Our aim is that ads should not feel like ads; they should always entertain and bring a smile.”
Currently available in 15 cities across India, Zomato Quick brings the efficiency of quick commerce to online food ordering, ensuring that customers get hot, fresh meals from their favorite local restaurants in just 10 minutes.
To amplify the campaign, Zomato is leveraging a 360-degree marketing strategy, spanning:
- Digital & Social Media
- OTT Platforms
- In-App Promotions
- Out-of-Home Advertising (OOH)
- Print Media & Influencer Collaborations
- Innovative Packaging & Branding Initiatives
