Mumbai: This festive season, Zuno General Insurance, a new-age digital insurer committed to making insurance easy, friendly, and transparent, is breaking away from old patterns with a refreshing campaign — “Circles Are for Garba, Not Insurance.” Designed to bring alive Zuno’s promise of keeping insurance simple and stress-free, the campaign highlights how the brand eliminates endless loops of OTPs, paperwork, and formalities.
Tapping into the vibrance of Garba, the campaign uses the iconic festive circles as a metaphor for how insurance should not feel — never repetitive or exhausting, but as easy and joyful as dancing during Navratri. Rolled out across digital and radio platforms, the campaign blends festive energy with relatable everyday struggles, delivering a message that is clutter-breaking and culture-driven.
“Navratri is a festival of joy, energy, and togetherness — values that resonate deeply with Zuno. We believe insurance should be easy, friendly, and transparent, and we live by our promise of making every interaction Easy, Breezy, Surely. This initiative lets us bring that ethos alive while blending it with the cultural vibrance of Navratri, creating meaningful connections with our audiences across cities,” said Ketan Mankikar, Vice President and Head, Marketing and PR, Zuno General Insurance.
With this campaign, Zuno continues to spotlight its customer-first approach of simplifying insurance and keeping it people-focused. The message is clear — while circles belong on the dance floor, they don’t belong in your insurance journey.
“Insurance shouldn’t feel like going in circles. By playing off the joyous circles of Garba, we found a cultural moment that’s festive and instantly relatable,” said Sonali Banerji, Creative Director, BC Web Wise.
