Delhi: Zupee, an online skill-based gaming platform, is taking fan engagement to the next level with its ‘Extra Winnings’ campaign for IPL 2025. The campaign, featuring the ‘Laga Chakka Toh Inaam Pakka’ offer, transforms every six hit on the cricket field into a rewarding experience on the Zupee Ludo app, making IPL 2025 even more thrilling for fans across the country.
A game-changing six in cricket symbolizes excitement and victory, and Zupee Ludo is mirroring that moment by bringing ‘Super 6’ celebrations to the digital gaming world. As an Associate Sponsor of IPL on Star Sports, Zupee is integrating real-time engagement with product innovation, ensuring fans stay immersed in the game. Every six hit in an IPL match will trigger a virtual cricket ball on the Zupee app, unlocking exciting rewards, exclusive bonuses, and special prizes in real-time.
By owning the ‘Super 6’ moment in IPL, Zupee is leveraging contextual messaging, in-app rewards, and high-impact brand visibility to maximize engagement and recall. This initiative redefines how gaming and sports entertainment come together, offering fans a seamless and rewarding experience.
To elevate the campaign further, Zupee has partnered with cricketing icons Harbhajan Singh, K. Srikanth, and sports presenter Jatin Sapru for a series of humorous and relatable ad films. These ads cleverly draw parallels between cricket’s defining moments and the excitement of playing online Ludo, reinforcing Zupee as the go-to destination for sports enthusiasts. Whether fans are celebrating a six, waiting for the toss, or missing action due to rain, they can keep the excitement alive with Zupee.
Commenting on the campaign, Zupee’s spokesperson said,”We are thrilled to join IPL 2025, one of India’s most celebrated sporting events. Our ‘Extra Winnings’ campaign enhances fan and player engagement by turning real game moments into exciting rewards. And with our ‘Laga Chakka Toh Inaam Pakka’ offer during the Super 6 moments, we bring fans closer to the action, reinforcing our commitment to delivering immersive and rewarding experiences. This partnership reflects our vision of blending entertainment with innovation, ensuring every match is more than just a game—it’s an opportunity to win, celebrate, and be part of something extraordinary.”
Zupee continues to push boundaries in skill-based gaming, redefining how fans engage with sports and entertainment. With IPL 2025 set to deliver unforgettable cricketing moments, Zupee ensures every six hit is not just a celebration but also a winning opportunity for millions of users.
