Mumbai: Zurich Kotak General Insurance has rolled out an innovative consumer engagement campaign, The Game of Dares, in collaboration with quick-commerce platform Zepto, blending playfulness with a message around preparedness and protection.
Designed as an interactive card-based game, The Game of Dares encourages participants to test their balance, patience, courage and wit through a series of fun challenges. Featuring dares, safe cards and special cards, the game introduces unexpected twists and moments of laughter, while subtly reinforcing the importance of having a reliable insurance safety net in an unpredictable world.
The initiative draws a parallel between life’s surprises and the reassurance that comes with being prepared, positioning insurance not as a constraint but as an enabler that allows people to take on life’s uncertainties with confidence.
The campaign is live for a limited period and is being distributed through select Zepto orders across major Indian cities. Customers placing New Year orders above ₹149 today and tomorrow may receive The Game of Dares in their delivery, adding an element of surprise and engagement to their shopping experience.
Through this collaboration, Zurich Kotak General Insurance aims to connect with younger, urban consumers using interactive formats that are relatable, memorable and rooted in everyday moments, while reinforcing the relevance of insurance in modern lifestyles.
