Mumbai: Zydus Wellness has announced its entry into the fast-growing performance hydration segment with the launch of Glucon-D Recharge, expanding its flagship Glucon-D portfolio. The company has also appointed Milind Soman as brand ambassador to lead the new campaign.
The move marks a strategic evolution for Glucon-D, long synonymous with instant energy, as it adapts to changing consumer lifestyles driven by increased fitness awareness and everyday movement. With this launch, the brand aims to deliver science-backed energy and hydration solutions tailored for active and health-conscious consumers.
Commenting on the launch, Tarun Arora, CEO, Zydus Wellness, said, “India’s fitness paradigm is undergoing a decisive shift. Movement is no longer an aspiration reserved for a few and is becoming a daily expression of how people choose to live healthier, more fulfilling lives. At Zydus Wellness, we see this as a strategic inflection point to reimagine the role of Glucon-D from a trusted source of instant energy to a future-forward, science-backed brand that enables sustained, everyday movement. With Glucon-D Recharge, we are entering the performance hydration space in a bid to support millions of Indians in staying active, consistently and sustainably. In this journey, we are delighted to partner with Milind Soman, whose philosophy of mindful, everyday movement reflects the future we envision.”
Glucon-D Recharge combines glucose and electrolytes to support both energy and hydration needs, particularly for endurance activities. The product range includes a No Added Sugar Electrolyte Drink formulation designed for rapid rehydration and is available in ready-to-drink bottles as well as sachet sticks.
Sharing his thoughts on the association, Milind Soman said, “For me, fitness has never been about intensity or chasing perfection. It is about staying consistent and enjoying everyday movement, whether it is running, walking, or simply being active. Over the years, I have realised that small, daily habits make the biggest difference. I am glad to partner with Glucon-D Recharge because it encourages people to stay active in their own way while supporting their bodies with the right energy and hydration.”
The launch is supported by an integrated marketing campaign featuring Soman, built around the brand philosophy ‘Move. Recharge. Repeat.’ The campaign aims to reframe how consumers perceive fitness—shifting the focus from high-intensity routines to consistent, everyday movement.
With this expansion, Zydus Wellness is positioning Glucon-D beyond its legacy as an instant energy provider to a broader role in enabling sustained activity and hydration, aligning with the evolving wellness needs of modern India.
