Mumbai: Zydus Wellness’ Sugar Free has announced the appointment of Bollywood actor and fitness icon Janhvi Kapoor as its new brand ambassador. The collaboration is set to strengthen the brand’s presence among fitness enthusiasts and individuals seeking a guilt-free, healthier lifestyle.
Kapoor, widely known for her love of food and commitment to fitness, perfectly embodies the brand’s philosophy of maintaining a balance between indulgence and well-being.
With a dominant market share of 95%, Sugar Free has been a pioneer in providing smarter alternatives to traditional sugar, catering to diverse consumer preferences. The brand’s product portfolio, including Sugar Free Gold Plus, Sugar Free Green, and Sugar Free Natura, aligns with Kapoor’s advocacy for making wellness a part of everyday life without sacrificing taste.
Tarun Arora, CEO of Zydus Wellness, commented on the association, stating: “Sugar Free has been a category creator and market leader in India’s health and wellness space for over three decades. As consumer preferences shift toward smarter and more balanced lifestyles, Sugar Free continues to evolve and bridge the gap between wellness and taste. This makes Janhvi a natural choice, and we are excited to have her champion our brand’s purpose and legacy. I am confident that this association will mark a new chapter in our journey to make healthy living both accessible and aspirational.”
Expressing her enthusiasm for the partnership, Janhvi Kapoor shared: “I am excited to join hands with Sugar Free, a brand that has been a part of so many households for years. Leading a balanced lifestyle is important to me, and I love that Sugar Free allows people to enjoy their favorite treats without the guilt. I am thrilled for this new beginning with Sugar Free and look forward to inspiring more individuals to take a step towards a balanced lifestyle.”
The brand association will be supported by a comprehensive 360-degree marketing campaign, spanning digital, print, television, and out-of-home (OOH) activations to further strengthen Sugar Free’s market positioning and appeal to a broader audience.
