Gurugram: In a significant step towards enhancing digital transparency and driving efficient ad spend, 1000Farmacie, Italy’s premier online pharmacy marketplace, has partnered with mFilterIt, a global leader in ad traffic validation and fraud prevention. This collaboration has already yielded measurable results, including a 10% uplift in affiliate marketing efficiency and improved return on investment across digital platforms.
With a fast-evolving digital landscape marked by increasing complexity in user behavior and attribution, 1000Farmacie sought to improve visibility across its media ecosystem. By integrating mFilterIt’s AI/ML-powered ad traffic validation suite, the brand gained critical insights into traffic quality across Google, Meta, and affiliate channels—addressing challenges like bot traffic, invalid clicks, and misattributions.
“Partnering with mFilterIt, we discovered that over 9% of our affiliate traffic and up to 16% across all channels were flagged as invalid, hurting our ROI and inflating performance metrics,” said Harneet Bhalla, CMO at 1000Farmacie. “By leveraging mFilterIt’s real-time fraud detection and validation solutions, we reallocated our budgets toward legitimate affiliates and eliminated non-human traffic.”
mFilterIt validated over 5.7 million website visits for 1000Farmacie, uncovering significant inefficiencies. The analysis revealed that 28% of affiliate traffic was misattributed or impacted by cookie stuffing and bot-like behaviors, prompting the brand to proactively manage and remove over 300 non-credible traffic sources.
Using mFilterIt’s omnichannel analytics, 1000Farmacie:
Streamlined attribution paths to better reflect authentic user journeys
Improved audience targeting by identifying high-intent, verified users
Enhanced the accuracy of engagement metrics
Strengthened media investments by eliminating fraudulent traffic
“Their rigorous monitoring and actionable insights enabled us to protect our brand reputation, optimize our marketing investments, and maintain a high level of transparency in our digital operations,” said Nicolo Petrone, CEO of 1000Farmacie. “This partnership has underscored our commitment to providing an authentic, value-driven experience for our customers, safeguarding both our business and our brand.”
Unlike traditional vendor relationships, mFilterIt’s solutions were seamlessly embedded into 1000Farmacie’s operations as a strategic partner, enabling deeper collaboration and long-term success.
“At mFilterIt, our goal is to create a transparent and trusted digital advertising ecosystem, and our collaboration with 1000Farmacie exemplifies this mission,” said Amit Relan, CEO of mFilterIt. “Our partnership with 1000Farmacie goes beyond just fraud prevention; it’s about enabling sustainable and measurable success.”
As the sophistication of ad fraud continues to rise, this partnership offers a roadmap for modern marketers seeking to safeguard their digital investments. For 1000Farmacie, the results have not only validated the effectiveness of real-time fraud detection but have also emphasized the critical importance of data integrity, transparency, and audience authenticity in achieving marketing excellence.
