Mumbai: Chord, part of the 1702 Digital Network, has announced the return of Trupti Maidh as Account Director, marking a strategic move to bolster its client servicing and relationship-building capabilities. With an extensive background in strategic account management and client leadership, Trupti will spearhead efforts to strengthen partnerships, deliver impactful creative solutions, and ensure strategic alignment across campaigns for some of Chord’s most prominent clients.
“Rejoining the 1702 Digital Network feels like coming home,” said Trupti Maidh. “At Chord, my goal is to deepen client relationships, strengthen strategic thinking, and ensure our creative work consistently delivers measurable business impact.”
Shivangi Shekhar, Founding Partner & Chief of Strategy and Creative at Chord, added, “Trupti brings a rare combination of strategic acumen and client-first leadership. Her return reinforces our commitment to delivering not only standout production-led work but also exceptional client service. We are confident she will play a pivotal role in Chord’s continued growth and success.”
Trupti’s reappointment comes at a time of significant momentum for Chord. Her ability to bridge creativity with commercial strategy is expected to play a critical role in shaping the agency’s next chapter, further reinforcing the 1702 Digital Network’s position as a trusted partner for brands seeking transformative, results-driven communication.
