Suveer Bajaj, Co-founder, FoxyMoron shares his Focus areas for 2020
Consolidation
2019 has ended on a high, with the agency bagging 20 new clients in the last quarter of 2019 alone. There has been a host of new business wins in all 3 offices with some interesting client partners adding themselves to the roster and giving the business a consistent spike in revenues. While growth will continue to be the focus in 2020, there will be a clear focus to consolidate businesses within the varied business lines of the organization to ensure effectiveness in delivery and client delight.
Strategic Partnerships
The lean agency model has worked well for us in 2019 with key strategic partnerships on the data and technology fronts paying off wonderfully. We strongly believe in the spirit of collaboration, and as a result, have always been an agency of firsts, piloting programs and technology with both product and platform partners alike. 2020 makes room for some sizable partnerships that will help the business evolve and diversify our offerings to clients as well as align with our vision to have a holistic approach with clients in context of content, media, data and technology.
Product Penetration
The last 3 years have seen a variety of proprietary and open source digitally driven organizations and products individually and collectively trying to revolutionize digital experiences. 2020 shall see us developing a host of interesting tools to increase product penetration with clients, thereby increasing our relevance with larger stakeholder groups inside client centers and foraying into the space of business solutions.
Expansion
The agency will see its first international office emerge this year, with a focus on taking key products and services to certain regions over the course of 2020. After having serviced clients from around the world from our India offices, we are ready for our first overseas tryst that will strategically place us in the region and lend to our existing clients as well as help feed the business with a fresh 2020 pipeline.
ONE Culture
FoxyMoron has always hosted some of the best talent from around the country. 2020 shall see a host of new teams join the ranks in all 3 offices as well as integrate themselves with key partners. 2020 shall also see our first overseas office with teams strategically located across key regions. The thing we have held closest to our hearts is our culture; our never say die attitude that arms our Foxes with the brightest spirits and the widest smiles. 2020, as every other year, will be a year for our culture to thrive on larger canvases, with bigger teams and newer clients.
