• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, May 24, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home 2022

2022- A fast growth year!

by Editorial
January 18, 2022
in 2022, Exclusive, Featured
2 min read
2022- A fast growth year!
Share Share ShareShare

2022- A fast growth year!

By Varghese Chandy – Vice President – Marketing & Advertising Sales, Malayala Manorama

Along with most sectors of the economy, 2022 is a year where our focus will be on strong growth and recovering to the 2019 revenue levels first and further grow from there. A positive for us is even during the peak of covid infections, disruption to print circulation in Kerala was minimal. The declaration of newspapers as an essential service by the government of Kerala went a long way in ensuring that our operations and supply chains were not interrupted.

Print continues to play a pivotal role in Kerala in the dissemination of information. Along with being the most credible medium, print has the highest reach among all mediums in Kerala. From a media planning perspective, Kerala needs to be looked at differently as a strong print market. In fact while print forms 16% of the national adex, in Kerala – print’s share of the advertising pie is more than 50%.

Last 1 month reach. IRS 2019-Q4
Last 1 month reach. IRS 2019-Q4

Kerala is the second largest market for passenger cars in India. While the sector is facing some headwinds due to raw material and component shortages, we are confident that the sector will bounce back stronger since there is a considerable amount of unfulfilled consumer demand.

Retail has always been a strong category in Kerala with a growing number of large format chains. Retail has shown strong signs of recovery since Onam. Along with retail, cinema is a category which is recovering well. We will continue to support these categories as best as possible.

Cinema is another category that is recovering fast. One good thing that happened to the Mollywood during covid is that OTT platforms have become a preferred medium and a lot of movies are releasing for the first time on OTT.  There are many blockbuster releases that have been released. The hybrid model will continue. For films News Paper jackets create immediate impact and response.

E Commerce also has grown substantially in Kerala. Some of the metros in Kerala are figuring in the top list of Ecommerce Companies.  This will continue to grow.

Pandemic has taught us to manage our resources better, Sales calls and meetings can be done very effectively on digital platforms etc.  The pandemic has also taught us to leave no stone unturned and the importance of creating new business opportunities. The Malayala Manorama group, with our various media channels, reaches close to 90% of Kerala. Perhaps no other media group can provide such a comprehensive reach in a state in India. In 2022, we intend to leverage this reach further through Junction K – the integrated media platform from Malayala Manorama.

We are looking forward to 2022 with a positive frame of mind and we are hoping that our advertisers will see Kerala differently and partner with us to achieve their objectives in Kerala.

Tags: Focus 2022Malayala ManoramaVarghese Chandy

Related Posts

Bagirath Krishnamachari joins Lummo as AVP – Engineering
Featured

Bagirath Krishnamachari joins Lummo as AVP – Engineering

by Editorial
May 24, 2022
0

Bengaluru: Lummo, a SaaS company has onboarded Bagirath Krishnamachari to its core leadership team. The company continues to expand its...

Read more
ZEE Signs Global Media Rights’ Contract with UAE’s T20 League
Featured

ZEE Signs Global Media Rights’ Contract with UAE’s T20 League

by Editorial
May 24, 2022
0

UAE’s T20 League today announced the signing of a long-term global media rights’ contract with global media and ZEE. The...

Read more
Customers’ faith in insurance as a secure financial instrument has been bolstered by the pandemic: Vinit Kapahi, Aviva India 

Customers’ faith in insurance as a secure financial instrument has been bolstered by the pandemic: Vinit Kapahi, Aviva India 

May 23, 2022
2022 will usher higher inclination by brands into the gaming industry

Skill and chance not the same; GST proposal detrimental to industry and taxman, bemoan players

May 23, 2022
Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt

Standards and guidelines have not kept pace with digital advertising transformation: Dhiraj Gupta, mFilerIt

May 21, 2022
Average count of Categories, Advertisers and Brands soars in last 4 weeks of IPL 15: TAM Report

News overtakes GEC as most popular channel genre in terms of advertising during Jan-Mar’22: TAM Report

May 20, 2022
Elon Musk becomes Twitter’s top shareholder after taking 9.2% stake in Twitter

Twitter Vs Musk: Will Fake Account Debate Hit Twitter Ads? 

May 20, 2022
Relatable Regional Language Content Driving Consumption: Karthik Nagarajan

Relatable Regional Language Content Driving Consumption: Karthik Nagarajan

May 20, 2022

Subscribe to Newsletters

Trending

Campaign India founder editor Anant Rangaswami no more
Advertising

Campaign India founding editor Anant Rangaswami no more

by Editorial
May 24, 2022
0

Anant Rangaswami, founding editor of Campaign India, has passed away. A well-recognized personality in India’s media and advertising sector, Rangaswami...

Branch appoints Sumith Sumithran as Head of People for India

Branch appoints Sumith Sumithran as Head of People for India

May 23, 2022
ProcMart appoints Shashank Naharas as Senior Vice President-Asia Pacific

ProcMart appoints Shashank Naharas as SVP – APAC

May 24, 2022
Dainik Bhaskar bags Gold for Best Covid-19 related photography at WAN IFRA Asian Media Awards

Dainik Bhaskar bags Gold for Best Covid-19 related photography at WAN IFRA Asian Media Awards

May 24, 2022
ABP Group elevates Oommen Thomas to the role of National Head- Ad Sales.

ABP Group elevates Oommen Thomas to the role of National Head- Ad Sales

May 21, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.